Tag Archive : Sportsbook

The Stars Group Retires BetStars Sportsbook

Canadian gambling giant The Stars Group has dropped its nearly five-year-old BetStars sports betting brand and has replaced it with the new PokerStars Sports operation as part of a previously announced plan to bolster the growth of its flagship PokerStars brand.

As reported by poker news outlet Poker Industry PRO, the switch appears to have occurred in the last 24-48 hours and is global. Websites servicing customers in the UK, Spain, and internationally are now redirecting from BetStars to PokerStars Sports domains.

Online poker clients have been upgraded to now show the logo of the new PokerStars Sports brand, and The Stars Group’s corporate website has been updated to now include information about the newly introduced brand.

The BetStars brand went live in late 2015 and represented The Stars Group’s (then Amaya) first foray into sports betting. The Canadian gambling group gradually launched the operation in all of its key markets, including the UK, Spain, and Italy, among others to increase brand exposure and cement itself in the highly competitive online wagering sector.

News about The Stars Group’s plans to retire the BetStars brand first emerged last summer when CEO Rafi Ashkenazi said during the company’s Q2 2019 earnings call that their target would be to “promote two master brands”, with those being PokerStars and Sky Betting and Gaming, which The Stars Group acquired in 2018.

Bringing Several Products Under the PokerStars Brand

The switch to the new PokerStars Sports product comes as part of The Stars Group’s strategy to bring several key gambling products under its flagship PokerStars brand. The suite of products would include online poker, online sports betting and online casino.

Mr. Ashkenazi said last year that in markets where they operate PokerStars and don’t have a “great brand equity” in Sky Bet, they would likely “move away from BetStars and start promoting PokerStars Sports and also PokerStars Casino and then have PokerStars as the master brand.”

On the other hand, in markets where the gambling operator does have the Sky Bet brand and it is available and they believe they have “a good relationship that we can build with the local Sky broadcaster like Sky Italia and Sky Deutschland, then obviously we will start investing in those brands,” Mr. Ashkenazi further explained during the group’s Q2 2019 earnings call last summer.

The gambling group’s top official also noted that through this new strategy they would get “more marketing efficiencies” in the markets its master brands are present.

BetStars is not the only sports betting brand that is set to be retired by The Stars Group. It emerged earlier this week that the company’s Australia-facing business BetEasy would be absorbed by Sportsbet, the Australian brand of Irish gambling powerhouse Flutter Entertainment.

The Stars Group and Flutter are on track to complete their mega-merger by the end of this quarter. Flutter shareholders approved the deal earlier this week, while The Stars Group’s investors are set to vote on it tomorrow.

Source: Pokerstars, The Master Brand: Tsg Retires BetStars, Switches To PokerStars Sports

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GiG Adds 1X2 Network Virtual Sports to B2B Sportsbook Solution

Online casino and sports betting solutions provider Gaming Innovation Group (GiG) today announced that it has partnered with virtual sports expert 1X2 Network to offer virtual sports to its operator partners at a time when all major sports around the globe are halted.

As part of its recently penned partnership with 1X2 Network, GiG has been able to add the provider’s virtual sports content to its sportsbook solution and thus provide online gambling operators with the opportunity to expand their offering with products from 1X2 Network.

1X2 Network provides virtual sports offering through its Leap Gaming strategic partner. The content offered to clients includes high-quality on-demand virtual sports products as well as in-play virtual betting.

GiG said that its operator partners can now offer their bettors the opportunity to engage on-demand and connect with their favorite sports, thanks to the newly added 1X2 Network virtual sports content.

According to GiG, sports enthusiasts can engage with 1X2 Network’s products in the same way they would with live sports.

The newly added virtual sports portfolio includes instant horse racing, greyhound racing, trotting, Velodrome, speedway, and football as well as scheduled tennis and horse racing.

The partnership with 1X2 Network and the addition of virtual sports comes as the latest upgrade to GiG’s sportsbook solution as the company looks to cement its position as a leading B2B industry provider.

Placing Operators at the Forefront of Sports Betting

Of their partnership with 1X2 Network, GiG Chief Information Officer Chris Armes said that teaming up with the content provider allows them to offer “a quality virtual sports portfolio with realistic 3D games for some of the most popular on-demand sports betting games.”

Mr. Armes went on to say that this allows operators to increase their offering and thus place themselves at the forefront of sports betting.

News about GiG enhancing the offering available through its sportsbook solution emerge just days after the company announced that it has secured regulatory approval to offload its B2C business to online gambling group Betsson.

GiG first announced the sale of its online casino and betting brands, those being Rizk, Guts, Kaboo, and Thrills, this past February.

The company said that the move would allow it to focus entirely on the provision of B2B services for the online gambling industry and would help it “reduce complexity and improve efficiency.”

1X2 Network has had eventful few weeks itself. The company recently announced that its casino content has gone live with online gambling operator BGO.

And earlier in April, 1X2 Network penned a content supply deal with BetWarrior. Under the deal, the gambling operator and its audience in Latin America would gain access to 1X2 Network’s entire portfolio of casino games as well as to Leap Gaming’s entire suite of virtual sports products.

Source: GiG strengthens sportsbook offering to operators by launching virtual betting with 1X2 Network

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Legendary Las Vegas Sportsbook Enters Colorado Betting Market

Colorado’s sports betting space just got one more major player as the state’s wagering regulatory framework is just weeks away from being enforced.

News emerged this past Monday that Jacobs Entertainment, Inc. has teamed up with SuperBook to bring the legendary Las Vegas sports betting brand to The Lodge Casino in Black Hawk, Colorado.

SuperBook currently operates a retail location at the Westgate Las Vegas Resort & Casino and a wagering app throughout Nevada.

Pending regulatory approval from the Colorado Limited Gaming Control Commission, SuperBook and The Lodge Casino will operate a retail sportsbook as well as a betting app that will be available to bettors located within the Centennial State.

The partnership with The Lodge Casino marks SuperBook’s first foray outside Nevada. The sports betting brand has been part of the Silver State’s sports betting scene for more than two decades now.

Following a May 2018 ruling of the US Supreme Court that invalidated a federal ban on athletic gambling, SuperBook is now looking to expand in new states.

Commenting on their expansion plans, Westgate Las Vegas Vice President of Race and Sports Operations Jay Kornegay said that they are not looking to operate in every state, “just the jurisdictions that make financial sense.”

Of their partnership with The Lodge Casino, Mr. Kornegay said that they have been working on it for months and that “things got tripped up over the last couple of months because of other things in our world, but we’ve come to an agreement.”

Sports Betting Coming to Colorado

Colorado has limited casino gambling at venues located in Black Hawk, Central City, and Cripple Creek, with all three being small mining towns in the Rocky Mountains. There are a total of 33 operational casinos in these three towns.

They can all partner with out-of-state sports betting operators to offer online and retail sports betting. And many of the state’s casinos have already announced partnerships with wagering companies.

The Colorado Limited Gaming Control Commission began issuing sports betting permits this past February. The regulator has issued nearly three dozens of licenses since then.

Colorado’s sports betting rules are on track to take effect on May 1. However, with all major sports brought to a halt, licenses casinos and their wagering operators will probably wait for a while before going live with betting offerings.

Mr. Kornegay said that they originally planned to go live with mobile betting on May 1, but since they are dealing with “unforeseen circumstances” (just as the entire world), they have decided to push back the launch of their product in Colorado.

Mr. Kornegay clarified that they will be ready to operate “when we know it’s safe for everyone, and […] at least one major league restarts play or starts play.”

Gambling industry analysts mobile betting to have a big impact on Colorado’s gambling sector as its wagering legislation permits instant remote registration. This means that bettors can open accounts with the state’s mobile sportsbooks without having to first register at a brick-and-mortar facility.

Other states that permit remote registration, including New Jersey, Pennsylvania, and Indiana, have seen mobile handle account for 70% of overall handle this year. According to Mr. Kornegay, figures in Colorado will exceed the above figure due to online registration and the remote locations of the state’s land-based casinos.

SuperBook to Bring SuperContest to Colorado

As part of its partnership with The Lodge Casino, SuperBook will also be able to introduce its highly popular SuperContest product to Colorado sports enthusiasts. The original SuperContest is run from the Westgate Las Vegas. It is a pro football handicapping contest that pays out to the top 100 finishers.

In Nevada, participants can enter the contest after paying an entry fee of $1,500. In Colorado, the SuperContest will be a standalone contest, which means that there would be no proxy entries and will have an entry fee of $500. The product needs approval from the Limited Gaming Control Commission.

Source: SuperBook Set To Enter Colorado Sports Betting Market

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BTOBET PUTS IN PLACE STRATEGY FOR SPORTSBOOK SHORTFALL

  • Alessandro Fried: “An opportunity for bookmakers to diversify srategies and overcome over-reliance on sportsbook”

With the novel coronavirus disrupting the sporting calendar and putting on hold the sportsbook industry, leading platform provider BtoBet has put in place and launched a strategy in order to aid bookmakers during this trying time. The strategy aims to assist sportsbook operators to retain their current fold of players, shifting their engagement from pure betting on sports events to other alternative verticals mitigating and avoiding a downfall in revenue.

Amongst other aspects the strategy involves the introduction of special content for those bookmakers making use of the BtoBet services, including:

  • a daily selection of the most important horse-racing events,
  • a new and engaging novelty bet section,
  • extended E-Sports content,
  • a boosted odds fantasy league,
  • and a tennis game based on the outcome of more than 1 million matches.

Bookmakers and other operators will also be provided with the opportunity to diversify their business model by integrating a wider content for the Virtuals, with games from six leading industry providers natively integrated in the Btobet platform; an Online Casino portfolio consisting of an extensive list of over 8000 games from over 100 providers; and a wide selection of Lotteries, Instant Lotteries and Jackpots, with prizes up to €150 million.

BtoBet’s Chief Executive Officer Alessandro Fried stated that the company has spent the last months focusing on delivering an optimal betting experience on all of the industry’s verticals, not only sportsbook. “Nonetheless throughout these times we are still investing and pushing to provide bookmakers with the best range of alternative vertical content, whilst at the same time keeping focused on delivering a long term plan ensuring our partners will reap benefits by adapting a player-centric approach.”

Fried further added that whilst the current situation may take its toll on the sportsbook vertical, bookmakers should grasp the opportunity to diversify their strategies in order to shift from their over-reliance on the sportsbook calendar, ensuring they retain their fold of players, and opening their business model to new markets.

“I am confident that the current sportsbook shortfall will be just a small blip in the radar for the majority of operators who optimise their business strategies, allowing them to reap major revenue increase opportunities from a wider verticals portfolio on the long term.”

DraftKings goes live with sportsbook app in Iowa

DraftKings has expanded its mobile and online sports betting offering into Iowa after launching its sportsbook app in the state.

Before players are able to bet on the app, state law requires them to register in-person at any of the three Wild Rose casinos where the operator launched its sportsbooks last October.

Bettors will be able to use the app from anywhere in Iowa once registered.

After 1 January 2021, customers will no longer be required to register in-person.

Matt Kalish, President and Co-Founder of DraftKings North America, said: “DraftKings has seen steady fan engagement in Iowa during the last few months at our three Wild Rose sportsbooks across the state, and we couldn’t be more excited to provide customers with our state-of-the-art mobile sports betting platform.

“We have worked diligently to perfect our sportsbook product since it launched in 2018, and starting today, we’re proud to offer Iowans a safe and responsible place to wager on sports – one that can be accessed conveniently from the palm of their hands.”

In December, DraftKings announced it will acquire supplier SBTech in a deal worth an estimated $3.3bn in market capitalisation.

Speaking with Gambling Insider earlier this week, DraftKings CEO Jason Robins outlined plans to keep SBTech’s senior management figures at the company once the two firms have merged.

Skrill, NETELLER Now Available with Casino, Sportsbook Operator Betzest

Online casino and sports betting operator Betzest has added digital payment services providers Skrill and NETELLER to the list of payment methods already available to its customers.

Under a recently signed deal with the two eWallet providers, Betzest players can now use them to both deposit money to gamble on the Betzest website or withdraw their winnings. All Betzest accounts holders are offered real-time payments, the operator said in press release that hit the wire this week.

Both Skrill and NETELLER are owned by multinational online payments giant Paysafe Group. The two eWallet providers offer instant and safe transactions and are particularly popular with online gambling operators and their customers due to the quality of their service and the quick and effortless movement of gambling money between casino and sports betting websites and bettors/players.

News about Betzest’s partnership with Skrill and NETELLER came on the heels of a recently closed similar deal with another major eWallet. Earlier this month, the operator announced that it has added ecoPayz to its cashier and the payment solution is now available to its players.

NETELLER itself has recently teamed with another online gambling operator in a move that marked the payment solutions provider’s return to the Brazilian market after a two-year absence. Since December 2019, gamblers across Brazil have been able to use NETELLER to deposit and withdraw money with rapidly growing online gambling operator BetWarrior.

A Proactive Start to a Busy Year

The addition of more payment methods has been part of Betzest’s push to grow its operations. The online gambling operator opened shop in the summer of 2018 and has rapidly increased its presence across different markets as well as its offering in a bid to cement itself as a leading online casino and sports betting operator.

Of their partnership with Skrill and NETELLER, Betzest Founder and CMO Marius Filip said that they are delighted to announce another major partnership and that the two payment service providers “will play an essential role in helping Betzest to facilitate transactions in key European & International target markets.”

Mr. Filip went on that Betzest has had “a tremendously pro-active start to 2020 with a remarkable collection of world-class payment and casino providers on the way.”

Betzest announced late last month that it has obtained a B2C license from the Malta Gaming Authority. A license by the Maltese gambling regulator will now enable the operator to offer its casino and sportsbook services to additional European markets.

Of their newly granted MGA license, Mr. Filip said last month that they see it “as the biggest milestone” in their rapid expansion into EU and international markets.

Source: Betzest online casino partners Neteller and Skrill

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Author: Terry Davis holds a degree in Psychology, but it was after his graduation that he found his real passion – writing. Previously, he worked for a local news magazine.

Wanabet.es Opts for SBTech’s Sportsbook in Domestic Spanish Market

Wanabet.es, a Spain-facing online gambling brand part of the R. Franco group, has picked SBTech as its new sports betting technology partner as it looks to improve its performance in the Spanish market and increase revenue from the lucrative wagering vertical.

Under a long-term deal between Wanabet and SBTech, the operator has migrated from its previous sports betting provider to SBTech’s market-ready sportsbook.

The partnership between Wanabet and SBTech marks the second time a Spanish gambling operator has opted to migrate from its betting technology provider and pick SBTech as its wagering partner.

The move enables Wanabet to deliver personalized sports betting experience to its Spanish customers and thus attempt to fulfill its market potential in the growing Spanish online gambling market.

By opting for SBTech’s sports betting platform, Wanabet will gain more control over risk management and maximize the revenue potential of its brand.

Aside from its newly formed Spanish partnerhip with Wanabet, SBTech has also been working with Luckia and Bethard in Spain.

The sports betting technology provider’s deal with Wanabet further demonstrates SBTech’s commitment to securing growth through B2B partnerships with premium operators across Europe. Last year, the company teamed up with Finland’s gambling monopoly, Veikkaus, to support the ongoing revamp of its digital gambling platform.

Similarly to Wanabet, Veikkaus has picked SBTech as its preferred sports betting partner.

Testament to Commercial and Product Teams’ Strength

Commenting on the addition of Wanabet to their list of clients, SBTech Chief Development Officer Andrew Cochrane said that the migration of “yet another visionary brand” to their sports betting platform comes as testament to not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process.”

The Wanabet migration was the first one SBTech has completed this year, and Mr. Cochrane said that it was the first of many to occur in 2020.

The official went on that while the migration process can oftentimes be daunting for operators, their experience has created “the perfect foundation for R. Franco to seamlessly migrate to SBTech.”

R. Franco Digital and Operations Director Javier Sacristán Franco said that with Spain’s online gambling market rapidly evolving and growing, they had to take their offering to the next level in order to be able to continue to build on their success.

Mr. Franco went on that at R. Franco they firmly believe SBTech;s sportsbook platform will enable them to achieve the desired growth and success and “futureproof the business for many years to come.”

SBTech is one of the best known and widely preferred sports betting technology providers. However, the company’s offering is not limited to its sportsbook platform and also includes the Chameleon360 iGaming platform, managed services, retail sportsbook technology, and omni-channel solutions that provide their network of operator partners and their players with constant access to sports and casino products across all channels.

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Wanabet.es ‘joins the Big League’ and migrates to SBTech’s revenue-driving Sportsbook

Wanabet.es ‘joins the Big League’ and migrates to SBTech’s revenue-driving Sportsbook

SBTech, the leading technology supplier to the regulated iGaming sector, has boosted its presence further in Europe by securing a long-term sportsbook deal that will propel R. Franco’s Wanabet.es brand into the ‘Big League’ through its migration to SBTech’s best-in-class revenue-driving quality sportsbook.

Marking further success for SBTech in the sales process, this high quality, visionary operator has migrated from its existing provider to SBTech’s market-ready sportsbook, known for its flexibility and extensive coverage. The deal marks the second time a Spanish facing brand has migrated from its current provider.

The move allows Wanabet.es to deliver the ultimate personalised online sports betting experience and truly fulfil its market potential in Spain. Using SBTech’s powerful, multi-award-winning sportsbook, Wanabet will have greater control of risk management driving its sports that will maximise the brand’s revenue potential and take it to new heights not previously experienced with its former provider.

The success of SBTech’s localised approach has seen additional partners such as Luckia and Bethard outperform their competitors in Spain, while other sportsbook providers struggle to perform in the market. The announcement also further signifies SBTech’s commitment to driving growth with premium B2B gaming partners in Europe.

Andrew Cochrane, Chief Development Officer at SBTech, said: “The migration of yet another visionary brand to SBTech is testament to not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process. We look forward to working closely with R. Franco to take them to the next level of performance through our industry-leading, market-ready sportsbook.

“The migration process can often appear daunting for an operator, but our extensive experience in what has now been multiple successful migrations to the SBTech sportsbook created the perfect foundation for R. Franco to seamlessly migrate to SBTech. This is the first of many we can expect to see during 2020.”

Javier Sacristán Franco, Digital and Operations Director of R. Franco, added: “Spain is a rapidly evolving and growing market and to build on our success we knew we had to take our offering to the next level. We firmly believe that SBTech’s best-in-class sportsbook will enable us to achieve this and futureproof the business for many years to come.”