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SBTech has signed a partnership with ORYX Gaming, a Bragg Gaming Group, for its wide-ranging portfolio of casino content and marketing tools. 

The agreement will see ORYX’s entire RGS portfolio of casino and slot content made available to SBTech’s platform partners. 

The direct integration into SBTech’s iGaming platform will allow its platform partners quick and easy access to a library of over 250 games available via ORYX RGS, including ORYX’s proprietary content and games from partnered studios such as Gamomat, Kalamba, Golden Hero and Givme Games.

Gamomat Games offers over 100 titles exclusive to ORYX with features including unique side-game jackpots that have proven to be extremely popular with players. Golden Hero is the only real pachislot content provider in the iGaming market worldwide and ORYX holds the exclusive distribution deal for its content in Europe. SBTech partners will also have access to Kalamba’s content which offers advanced game mechanics and features that improve KPIs, increase acquisition, retention, monetisation and player engagement.

SBTech has a wealth of industry knowledge and experience, and powers some of the fastest growing and best performing operators in Europe; including Virgin Bet and Mansionbet, which will soon be able to benefit from a variety of unique and localised content as well as advanced marketing tools such as promotions, leaderboards, tournaments and jackpots through a single seamless integration.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and is compliant, certified or approved in 14 other major jurisdictions.

Letizia Angelo, Commercial Partnerships Director at SBTech, added: “We are delighted to add ORYX’s content to our award-winning iGaming platform further expanding our casino content mix for our partners. SBTech is committed to driving partner revenues in all verticals and by adding ORYX’s extensive range of gaming content we will continue to do so in these challenging times.”

Matevz Mazij, Managing Director of ORYX Gaming, said: “We’re thrilled to announce yet another partnership in what has been a very successful period for us in terms of growing our partner network of top operators and successful integration with Tier 1 platform providers. SBTech powers some fantastic betting and casino brands in many regulated jurisdictions which will give us access to a new and wide-reaching player base.”

SBTech, the leading technology supplier to the regulated iGaming sector, has boosted its presence further in Europe by securing a long-term sportsbook deal that will propel R. Franco’s Wanabet.es brand into the ‘Big League’ through its migration to SBTech’s best-in-class revenue-driving quality sportsbook.

Marking further success for SBTech in the sales process, this high quality, visionary operator has migrated from its existing provider to SBTech’s market-ready sportsbook, known for its flexibility and extensive coverage. The deal marks the second time a Spanish facing brand has migrated from its current provider.

The move allows Wanabet.es to deliver the ultimate personalised online sports betting experience and truly fulfil its market potential in Spain. Using SBTech’s powerful, multi-award-winning sportsbook, Wanabet will have greater control of risk management driving its sports that will maximise the brand’s revenue potential and take it to new heights not previously experienced with its former provider.

The success of SBTech’s localised approach has seen additional partners such as Luckia and Bethard outperform their competitors in Spain, while other sportsbook providers struggle to perform in the market. The announcement also further signifies SBTech’s commitment to driving growth with premium B2B gaming partners in Europe.

Andrew Cochrane, Chief Development Officer at SBTech, said: “The migration of yet another visionary brand to SBTech is testament to not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process. We look forward to working closely with R. Franco to take them to the next level of performance through our industry-leading, market-ready sportsbook.

“The migration process can often appear daunting for an operator, but our extensive experience in what has now been multiple successful migrations to the SBTech sportsbook created the perfect foundation for R. Franco to seamlessly migrate to SBTech. This is the first of many we can expect to see during 2020.”

Javier Sacristán Franco, Digital and Operations Director of R. Franco, added: “Spain is a rapidly evolving and growing market and to build on our success we knew we had to take our offering to the next level. We firmly believe that SBTech’s best-in-class sportsbook will enable us to achieve this and futureproof the business for many years to come.”