Tag Archive : Promotion

Yokohama Allocates $3.6 Milllion for IR Promotion Effort

The Yokohama city council on Tuesday earmarked JYP400 million (approx. $3.6 million) for its effort to promote the establishment of an integrated resort with a casino within city limits, regional gaming news outlet GGRAsia reported.

The allocation of funds for the city’s IR promotion effort was part of its 2020 budget plan that was discussed yesterday during a plenary session of the city council.

It was last summer when Yokohama announced that it would bid for the right to build one of three integrated resorts the Japanese government is set to permit as part of its effort to introduce casino gambling within larger multi-purpose complexes.

Following news that Japan’s second largest city was in the race, many major casino operators eyeing expansion in the country dropped their previous plans to build luxury integrated resorts in Osaka and focused their attention on pursuing development opportunities in Yokohama.

The JPY400 million earmarked for integrated resort promotion will fund activities conducted by Yokohama’s Urban Development Bureau, it became known.

Draft Implementation Policy Unveiled

The city revealed its draft integrated resort implementation policy earlier this month. City officials launched a public consultation simultaneously with the publication of the draft, seeking comments on how and whether should it be amended in any way.

The official implementation policy is expected to be finalized by June. Yokohama will then launch a request-for-proposal process to secure a private partner that would develop and operate the integrated casino resort, should the city win the right to host one.

News emerged last month that Yokohama’s casino effort has attracted a new interested gaming and hospitality operator. Genting Singapore, which had previously explored development opportunities in Osaka, said that it has now decided to “focus efforts and resources on delivering a compelling [IR] proposal which will make Yokohama a must-visit tourism destination, with particular prominence in MICE and leisure.”

Genting Singapore is a subsidiary of Malaysian gaming and hospitality group Genting and operates Resorts World Sentosa, one of Singapore’s two integrated casino resorts.

Las Vegas gaming and hospitality powerhouses Wynn Resorts and Las Vegas Sands and their Macau rival Melco Resorts & Entertainment have too set sights on Yokohama.

Will Covid-19 Prompt Changes in IR Timeframe?

The International Olympic Committee and Japan’s Prime Minister, Shinzo Abe, announced on Tuesday that the Olympic Games that were due to take place in Tokyo this summer would be rescheduled to a “date beyond 2020 but not later than summer 2021” in response to the global coronavirus crisis.

The unprecedented situation has raised questions whether the Japanese government would stick to its previous timeframe for accepting casino license applications. It seems that for now this timeframe is set to remain in place.

This means that cities and prefectures willing to participate in the race for three casino licenses should find private sector partners to jointly bid for these licenses by the end of the year. Local governments will then have from January 2021 to July of that year to submit their applications for the right to host one of Japan’s first three integrated casino resorts.

Soure: Yokohama votes US$3.6mln for casino resort promotion

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Push Gaming, Boom Casino Team Up for Exciting Promotion

B2B supplier of content and services for the iGaming industry Push Gaming has partnered Hero Gaming’s new Boom Casino brand for an exclusive promotional bonus campaign.

Boom Casino was launched in early February and the new iGaming operation’s collaboration with Push Gaming comes as part of its celebrations for the opening of its virtual doors to casino enthusiasts.

To make sure it offers unique experience to players, Boom Casino has a fully customizable site that is designed for any level of ability. Sophisticated game data, search technology, and UX technology assist players in the game selection process, while seasoned experts in the field provide a range of game reviews and casino tips.

Boom Casino is the latest brand to join Hero Gaming’s portfolio. The Sweden and Malta-based casino operator also manages the Casino Heroes, SpeedyCasino, SpeedyBet, SpeedyLotto, and SimpleCasino operations.

The New Exclusive Promotion

As part of its collaboration with Push Gaming, Boom Casino offers a bonus round on the provider’s hugely popular Jammin’ Jars slot to every new account opened with a €20 deposit. Players who register accounts with a deposit of more than €50 are treated to two bonus rounds on the game for a chance to win up to €8,000 available via Jammin’ Jars’ game features.

The promotion is available exclusively on the Boom Casino website. As part of the initiative, Push Gaming’s Jammin’ Jars would take over the newly launched casino’s landing page, ensuring that every player that visits Boom Casino is able to take part in the promotion.

Commenting on their coding curious collaboration with Push Gaming, Boom Casino CCO Sam Brown said that the rookie online casino “is designed for the next generation player; defining the future casino experience as it should be” and that “it made perfect sense for us to collaborate with one of the industry’s most forward-thinking gaming developers.”

Push Gaming Senior Account Manager Jack Riley said that both his company and Boom Casino “are heavily focused on techdot user experience and a ‘players first’ mentality and that they are sure “Boom Casino is set to be a winner with one of the most exciting and valuable bonus rounds in the industry.”

Boutique Game Developer Turned Full-Service Supplier

Push Gaming has recently celebrated multiple important milestones as it looks to transform into a full-service supplier of products for the iGaming industry from a boutique game developer.

Late in January, the company secured a Game Host license from the UK Gambling Commission and a B2B license from the Malta Gaming Authority for its proprietary iGaming platform.

The supplier, which recently debuted a new logo to go along with its changing identity, said that the licenses from the UK and Maltese gambling regulators would help it foster innovations across its platform’s key features as well as new in-game mechanics.

It was in January again, when Push Gaming announced the acquisition of online gaming technology provider Game Server Integrations (GSI), a move that aimed to help Push Gaming scale up content delivery across its operator partners.

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