Innovative provider of content and related solutions for the iGaming industry Yggdrasil today announced that it has become a member of the Swedish Gambling Association (Spelbranschens riksorganisation, SPER).
The recently granted membership provides Yggdrasil with the opportunity to help promote a “healthy, safe, and sustainable gambling environment” in the year-old regulated online gambling market of Sweden.
SPER was founded in 2002 by Svenska Spel, ATG, and Folkspel. These operators were the only ones authorized to provide gambling services on the territory of the Scandinavian nation at the time.
Since the reorganization of the Swedish market in early 2019, more operators and industry providers have joined the trade body. SPER now has 20 members that are committed to acting in a socially responsible manner.
Each SPER member has agreed to follow universal gambling and marketing guidelines and has pledged to a code of ethics that aims to ensure player protection.
Yggdrasil itself hails from Sweden. The company’s headquarters are located in the Scandinavian nation, while its operational HQ is set in Malta. It also runs offices in Poland and Gibraltar. Founded in 2013, Yggdrasil has quickly become one of the leading providers of content for the online gaming industry, with its portfolio including online slots, table games, and bingo titles.
Commitment to Responsible Gambling
Commenting on the announcement that Yggdrasil has joined SPER, the iGaming provider’s CEO, Fredrik Elmqvist, said that they always strive to act in a socially responsible manner and that “industry collaboration is needed to achieve the highest standards to ensure players are protected.”
Mr. Elmqvist went on that “social responsibility is an important part of our work at Yggdrasil and by joining SPER we are committing to ensuring that the Swedish gambling market is both safe and sustainable.”
SPER CEO Jenny Nilzon added that they are thrilled to welcome Yggdrasil as their newest supplier member and to further grow their network “as it is more important than ever for all industry stakeholders to cooperate and ensure consumer protection is in focus.”
Sweden is one of the many regulated jurisdictions Yggdrasil is certified to provide its products in. Earlier this year, the company also nabbed a B2B license by the Isle of Man Supervision Commission. The newly obtained license enabled the content provider to secure long-term presence across a number of existing markets and further solidified its regulated growth approach.
Yggdrasil has also recently launched its new Publishing division as part of a new strategic approach it is set to implement in a bid to secure continued growth in the new decade. The provider’s new arm offers its clients “the key to its kingdom” and provides the tools and solutions they need to build and manage a complete B2B online gaming business.