Wanabet.es, a Spain-facing online gambling brand part of the R. Franco group, has picked SBTech as its new sports betting technology partner as it looks to improve its performance in the Spanish market and increase revenue from the lucrative wagering vertical.
Under a long-term deal between Wanabet and SBTech, the operator has migrated from its previous sports betting provider to SBTech’s market-ready sportsbook.
The partnership between Wanabet and SBTech marks the second time a Spanish gambling operator has opted to migrate from its betting technology provider and pick SBTech as its wagering partner.
The move enables Wanabet to deliver personalized sports betting experience to its Spanish customers and thus attempt to fulfill its market potential in the growing Spanish online gambling market.
By opting for SBTech’s sports betting platform, Wanabet will gain more control over risk management and maximize the revenue potential of its brand.
Aside from its newly formed Spanish partnerhip with Wanabet, SBTech has also been working with Luckia and Bethard in Spain.
The sports betting technology provider’s deal with Wanabet further demonstrates SBTech’s commitment to securing growth through B2B partnerships with premium operators across Europe. Last year, the company teamed up with Finland’s gambling monopoly, Veikkaus, to support the ongoing revamp of its digital gambling platform.
Similarly to Wanabet, Veikkaus has picked SBTech as its preferred sports betting partner.
Testament to Commercial and Product Teams’ Strength
Commenting on the addition of Wanabet to their list of clients, SBTech Chief Development Officer Andrew Cochrane said that the migration of “yet another visionary brand” to their sports betting platform comes as testament to “not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process.”
The Wanabet migration was the first one SBTech has completed this year, and Mr. Cochrane said that it was the first of many to occur in 2020.
The official went on that while the migration process can oftentimes be daunting for operators, their experience has created “the perfect foundation for R. Franco to seamlessly migrate to SBTech.”
R. Franco Digital and Operations Director Javier Sacristán Franco said that with Spain’s online gambling market rapidly evolving and growing, they had to take their offering to the next level in order to be able to continue to build on their success.
Mr. Franco went on that at R. Franco they firmly believe SBTech;s sportsbook platform will enable them to achieve the desired growth and success and “futureproof the business for many years to come.”
SBTech is one of the best known and widely preferred sports betting technology providers. However, the company’s offering is not limited to its sportsbook platform and also includes the Chameleon360 iGaming platform, managed services, retail sportsbook technology, and omni-channel solutions that provide their network of operator partners and their players with constant access to sports and casino products across all channels.
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