Stakelogic has undergone a brand redesign, reflecting the company’s “transition from a B2B slot studio to a provider of casino content for operators and players alike.”
By updating its values and aesthetics, Stakelogic aims to attract more users from across the globe, intending to showcase where the group has come from and where it wants to go.
“The internal marketing team delved into this project very delicately to ensure that the results reflect well on the company’s goals, products, and values to all audiences,” a statement from Stakelogic read.
“Since the acquisition of Stakelogic by Triple Bells (in 2018), we have become a different company,” said Stakelogic Digital Marketing Manager Jake Agius. “We have taken a completely different view on game development and game distribution.
“Today we develop more games, whereby we are driven by innovation, and serve a much bigger client base. When we looked at our current brand and identity, we felt it didn’t reflect this.”
“What’s more, while we want to engage online casino operators and make them aware of Stakelogic we also want to connect with players on a deeper level by promoting the Stakelogic brand name as opposed to marketing our games one-by-one.”
Stakelogic’s suite of titles is now live across more than 500 online casino brands in regulated markets around the world, with the company taking over Smart&Applied and Hurricane Games earlier this month.