Provider of diverse content for the online gaming industry Pragmatic Play has extended an existing partnership with gambling operator BetVictor to now cover its Live Casino offering.
Pragmatic Play has previously partnered the British bookmaker and gaming operator to supply it with its slots portfolio.
The iGaming provider ventured into the Live Casino vertical last year. Since premiering its first Live Casino products at last year’s ICE London show, Pragmatic Play said that its new offering has gone from strength to strength and has gone live with a number of major iGaming operators.
The company has also been busy adding more content to its Live Casino portfolio, which now includes variants of blackjack, roulette, and baccarat, three of the most popular table games at land-based casinos.
Earlier this year, Pragmatic Play diversified its Live Roulette offering with the addition of three localized variants in Italian, Russian, and German. It also recently added a Roulette Macao title that evokes the gameplay and feel of playing at luxury land-based casinos.
It was just days ago when the provider debuted its brand new Baccarat and Speed Baccarat products, as well.
Aside from Live Casino, Pragmatic Play’s games suite includes slots and bingo titles that are all available through a single API integration.
Expanding in UK
By strengthening its existing relationship with BetVictor and providing the operator with Live Casino products, Pragmatic Play will also be able to extend its Live Casino foothold in the lucrative UK market.
The provider’s Live Casino range recently went live in the UK with SkillOnNet.
Commenting on securing a new Live Casino partner, Pragmatic Play Chief Commercial Officer Melissa Summerfield said that their Live Casino portfolio is a “point of pride” and that they are delighted to deepen their relationship with BetVictor and provide the operator with their range.
Ms. Summerfield went on that it has been their priority to grow their presence in regulated markets and they are particularly excited to expand in the UK market with a well-respected operator.
BetVictor Director of e-Gaming Turlough Lally said that Pragmatic Play’s slots titles have been “an excellent addition” to their offering so it was a natural next step to add the provider’s Live Casino content.
Mr. Lally went on that Pragmatic Play’s Live products “have a wide scope aimed at players who enjoy a traditional casino experience and players who enjoy swifter gameplay, whilst also accommodating mobile players.”
News about Pragmatic Play’s extended partnership with BetVictor emerge shortly after the provider teamed up with online gaming operator Pomadorro to launch its content across its brands. Pomadorro is the operator behind the Casino X, Drift Casino, and JoyCasino websites.