Online casino games maker and provider Pragmatic Play has expanded its footing in Africa through a multi-product supply agreement with Internet gambling operator Rahisibet.
As part of this recent deal, the East Africa-focused operator now has access to Pragmatic Play’s entire collection of online slots, including recently launched turned instant hit Empty the Bank as well as the hugely popular John Hunter series and Wolf Gold.
The partnership also covers Pragmatic Play’s Live Casino and Virtual Sports products that Rahisibet players will soon gain access to.
The deal marks another important milestone for the supplier as it continues to expand across Africa, a fast-growing market with a lot of growth potential. Pragmatic Play’s portfolio has been gaining wider and wider exposure across the continent over the past several years through strategic partnerships with local market leaders.
Based in Malta and licensed or certified in a number of major markets, Pragmatic Play currently produces up to five new online slots every month. In addition to a rapidly expanding slots portfolio, the company also offers a diverse suite of Live Casino products as well as a Bingo games range, and a new but fast-expanding portfolio of Virtual Sports. All of the company’s products are available via one single API.
Unwavering Focus on Africa
Commenting on their latest important milestone in Africa, Pragmatic Play Chief Business Development Officer Yossi Barzely said that their focus on growing on the continent is unwavering and that they are delighted to announce such an important deal with Rahisibet.
Mr. Barzely went on to note that expansion across Africa continues to generate exciting opportunities and that they are very eager to now bring their varied products to Rahisibet and its players.
Dishon Mbogo, CEO at the East Africa-focused operator, said that they are pleased to enter this exciting new partnership with one of the leading providers of content in the iGaming space and that they are thrilled to be able to bring Pragmatic Play’s online casino offering to the East African market and “seize this tremendous opportunity to increase our reach while also bolstering acquisition and improving retention.”
Pragmatic Play has recently expanded significantly its international footprint through launches with new and existing members of its network of clients. Most recently, the company rolled out its Live Casino range with 32Red, the UK-facing brand of major online gambling group Kindred.
It was also not long ago when the provider increase its Romanian exposure with the launch of its Bingo suite with locally licensed iGaming brand Princess Casino and its Spanish foothold with a commercial deal with leading local operator Luckia.
Source: PRAGMATIC PLAY EXPANDS EAST AFRICA FOOTPRINT WITH RAHISIBET DEAL, Pragmatic Play Newsroom, July 28, 2021
