Online casino content supplier Playson today announced a major content distribution deal with gambling technology giant Playtech.
The newly penned deal will significantly bolster Playson’s presence across big markets and grow its distribution network.
Under the terms of the agreement, Playson will be able to integrate its content library on the Playtech Open Platform. Popular Playson titles such as Rome: Caesar’s Glory and Solar Queen as well as the Funky Fruits and Timeless Fruits slots series will thus become available to Playtech’s massive and ever-growing network of operator partners and their players.
The recently secured partnership also includes delivery of Playtech’s promotional tools, including its integration-free jackpots, free spins, and regular slots tournaments with daily prize drops. All of these have proven track record in successfully improving player retention.
The Playtech Open Platform (POP) is one of Playtech’s flagship online gambling products. The platform offers licensees access to more than 3,000 gaming titles, including in-house games developed by Playtech’s studios as well as products from more than 30 of the industry’s largest suppliers.
All the new content on POP is launched simultaneously across mobile and desktop. Playtech clients thus get access to a wide variety of classic slot games, multi-line video slots, and premium branded slots, among other products.
Latest Important Milestone
The partnership with Playtech marks the latest important milestone for Playson as the slots provider looks to expand its global presence and cement its place in the ever-growing and highly competitive iGaming industry.
Of the recently penned content distribution deal, Playson CEO Aleksander Ivshin said that they are thrilled to have teamed up with one of the sector’s largest software development companies.
Mr. Ivshin went on to say that with Playtech being present in every key market, “this strategic deal is sure to open up some exciting opportunities in the months and years to come.”
Playtech Director of Casino, James Frendo, commented that Playson’s games are “hugely popular” and that they are delighted to add the supplier’s “burgeoning portfolio” to their POP platform.
Mr. Frendo went on to say that it is their ultimate goal to deliver their customers the best possible experience, “along with the market’s finest games” and that he is certain Playson’s titles will prove to be a huge hit with gambling operators and their players around the world.
Earlier this month, Playson announced a content supply deal with major Romanian gambling operator Baumbet. The partnership would see Playson deliver its entire slots collection to the operator’s online casino.
Including Romania, Playson is licensed or certified to provide its content in more than 17 regulated markets. The company’s portfolio of more than 60 omni-channel games is currently licensed by Romania’s National Gambling Office, the UK Gambling Commission, and the Malta Gaming Authority.