Pariplay, the Aspire Global-owned online casino games provider and aggregator, has further expanded its Fusion platform offering after forming a strategic integration alliance with Portuguese developer Neobiz Creative Games Studio.
This recently penned deal will see the studio’s entire online casino games portfolio added to Pariplay’s Fusion aggregation platform. The titles will thus become available to Pariplay’s Portugal-facing operator partners.
The partnership is the latest in a host of similar ones that will help the major provider enhance its already rich and varied Fusion offering. The platform features thousands of games from hundreds of the industry’s leading developers and suppliers. It is also equipped with a suite of back-office conversion and retention tools that are designed to boost player value. Pariplay’s aggregator is currently licensed and certified in 16 regulated markets.
Founded in 2020, Neobiz is a young and fast-growing iGaming content maker that strives to produce premium and unique content, including exclusive titles for its operator partners.
The studio’s first-ever release, Like a Lord, was exclusively crafted for and launched with a leading Portuguese online casino operator. The game was rolled out earlier this year. It features popular Portuguese actor Rui Unas and has been received extremely well by local online slot aficionados following its launch.
Focus on Portugal
Commenting on their partnership with Neobiz, Pariplay Business Development Director Jose Micallef said that Portugal is among the regulated markets that the company currently has its focus on as it is showing “impressive growth and potential.”
Mr. Micallef went on to note that they are constantly looking to deliver fresh and localized content to their operator partners. He also pointed out that instantly “fell in love with [Neobiz’s]
passion”
and that they are really looking forward to distributing “their amazing content” through the Fusion platform in Portugal in a partnership that they expect to “reap great results for both parties.”
Neobiz CEO Jorge Teixeira that “it is with great pleasure that Neobiz joins the Pariplay family” as this partnership is of great strategic value for the young studio and that they are certain that the “future will bring countless reasons to celebrate it.”
As mentioned earlier, this is the latest of several similar deals announced by Pariplay in recent weeks. Earlier this month, the company revealed that it has agreed to add content from LatAm-focused online casino games creator Caleta Gaming to the Fusion platform.
It was also not long ago when Pariplay announced that Stockholm-based studio Thunderkick would integrate its innovative slots portfolio on the provider’s industry-leading content aggregator.
Source: Pariplay boosts Fusion™ offering with Neobiz content, Pariplay Newsroom, August 24, 2021
