Pariplay, an online casino content maker and aggregator that is part of the larger Aspire Global group, has launched its proprietary games with iGaming operator BetPlay.
The move has significantly expanded the provider’s presence in Colombia’s regulated online gambling market and the lucrative Latin American region.
More than 100 of Pariplay’s innovative and highly entertaining proprietary online slots have gone live with BetPlay and are now available to the operator’s player base. The deal between the provider and its newest operator partner covers top-performing titles such as Rumble Rhino, Dragons of The North, Grand Loot and Faith.
This new agreement has further strengthened Pariplay’s already strong presence in Colombia, a fast-growing market that was regulated a couple of years ago, and follows a string of similar deals signed by the content provider with local companies over the past several months.
In May, Pariplay launched its products in the same regulated territory with Spanish gambling giant Codere as part of a deal the studio and the operator first struck in the fall of 2020.
Formed in 2010, Pariplay specializes in the development of games for the online casino industry. The company currently boasts a proprietary portfolio of more than 120 titles. Through its Fusion content aggregation platform, it also provides its partners with access to thousands of casino titles from leading third-party suppliers.
A Fantastic Partner
Commenting on venturing further into Colombia, Pariplay VP Sales Andrew McLean said that they continue their expansion in the Colombian market where their proprietary content “has resonated well with local players and the growth shows no signs of slowing down.”
Mr. McLean added that BetPlay is “a fantastic partner” to team up with that has “big local presence”, and that they are looking forward to growing their market share together.
BetPlay is one of the leading operators in the Colombian market and offers a high-quality online sports betting and casino product. This recent partnership with Pariplay will enable the operator to substantially bolster its iGaming offering with titles that appeal to a wide demographic of local players.
Of teaming up with the major games developer and supplier, Germán Segura, General Manager of BetPlay’s parent organization, Corredor Empresarial, said that they are “continually looking for new and exciting content” to add to their online casino offering and ensure their customers have access to the best games the market has to offer.
He added that Pariplay has “built a substantial portfolio of titles that provide engagement and entertainment in equal measure” and that it will make a great addition to BetPlay’s existing offering.
Source: Pariplay Takes Content Live with BetPlay in Colombia, Pariplay Newsroom, August 12, 2021