Ever-busy online casino content supplier Microgaming has secured yet another important deal that would enhance the offering available across its aggregation platform.
In a press release that hit the wire Thursday afternoon, Microgaming announced that it has teamed up with games technology company Inspired Entertainment, Inc.
The partnership will see the phased launch of Inspired products on Microgaming’s platform. The agreement between the two companies will thus see Microgaming further diversify the slots, virtual sports, and table games offering available on its platform to its global client base, while also significantly bolstering the reach of Inspired’s content.
The first phase of integration of Inspired products will see the addition of 20 of the provider’s most popular online slots on the Microgaming content aggregation platform. Top performers such as Anubis Wild Megaways, Prison Escape, and Stacked Fire 7s will be among the first to go live with Microgaming and to become available to its network of partners.
Inspired will also be able to integrate its suite of virtual slots and table games at a later stage, it also became clear.
Microgaming’s content aggregation platform currently includes more than 1,000 casino games, including content from its growing portfolio of exclusive studio partners and top performing titles from third-party partners.
The platform supplies casino products to more than 20 regulated markets around the world. Operators can get access to all the offering available through a single integration.
It should also be noted that Microgaming’s platform includes the industry’s largest progressive jackpot network as well as a full suite of administration and marketing tools.
Increasing Reach and Brand Visibility
Of their deal with Microgaming, Claire Osborne, Vice President of Inspired’s Interactive division, said that they are “excited and proud” to team up with the major Isle of Man-based provider and get their range of games live on its content aggregation platform.
Ms. Osborne went on to say that their collaboration with Microgaming will enable them to increase their reach and brand visibility.
Microgaming Director of Global Operations James Buchanan commented that their deal with Inspired will see them further expand their content offering and that their new partner is a market leader in the virtual sports sector and has a “very strong regulatory market reach.”
Mr. Buchanan added that the addition of Inspired content, particularly the company’s virtual sports suite, is part of their strategy to provide their customers with a rich diversity of high-quality games that “deliver ultimate gaming experiences to players” and to thus always keep enhancing their portfolio of partner games.
Microgaming’s partnership with Inspired is the latest of a series of important announcements made by the company in recent weeks. Last week, it announced that its flagship progressive jackpot slot – Mega Moolah – has awarded another eight-figure jackpot. An anonymous Canadian player won more than €10.7 million playing the game at Jackpot City.