In a week full of major announcements, Microgaming revealed its latest important partnership that strengthened its foothold in a big regulated market.
The company announced Thursday that its wide range of online casino content has gone live with Svenska Spel Sport & Casino, the online gambling operation of Swedish state-run operator Svenska Spel.
Established in 1997 and headquartered in Visby, Svenska Spel was up until last year one of the few state-managed Swedish companies authorized to provide gambling services on the territory of the country.
Following the reorganization of the Swedish market in January 2019, Svenska Spel launched its online gaming and sports betting division – Svenska Spel Sport & Casino – to enter Sweden’s regulated iGaming space and compete with international gambling companies for a slice of it.
After the successful completion of integration with Microgaming’s content aggregation platform, which includes hundreds of proprietary gaming titles as well as content by third-party provider partners, Svenska Spel Sport & Casino can now provide its players across Sweden with an engaging line-up.
Swedish customers of the former gambling monopoly can access Microgaming’s popular branded slots such as Game of Thrones and Lara Croft Temples and Tombs as well as a mix of new and hit classics such as Immortal Romance, Book of Oz, and Agent Jane Blonde Returns.
A Significant Market
Microgaming entered Sweden’s regulated market on January 1, 2019, the very day that the country’s new gambling law took effect. Since then, the provider has partnered a number of major operators licensed to operate in Sweden.
Just as the rest of the industry, Microgaming considers the Scandinavian nation a significant market, as it is one of Europe’s largest markets in terms of revenue generated.
Of their recent partnership with Svenska Spel, Microgaming Chief Operating Officer Andrew Clucas said that the Swedish operator is a “tremendous addition to our sizeable customer base in this key strategic market”. Mr. Clucas added that they are pleased to welcome Svenska Spel Sport & Casino to their family.
Jonas Nygren, VP Casino at Svenska Spel Sport & Casino, commented that they are delighted to collaborate with Microgaming and to gain access to its portfolio of “high quality, innovative content.” The Svenska Spel official went on that the addition of Microgaming’s catalog will certainly enhance the overall gameplay experience they offer to their gambling customers.
Aside from announcing important partnerships, Microgaming is also busy preparing its newest titles for their scheduled February release. The next game to join its ever-expanding portfolio will be Seven 7’s, an online slot created by Crazy Tooth Studios exclusively for Microgaming. The slot, themed around the hidden treasures of the seven seas, is set to hit the market on February 18.