Tag Archive : GVC

After GVC, Push Gaming Now Partners with William Hill

Online casino content provider Push Gaming has added a new top-tier client to its ever-growing network amid its ongoing transformation from a boutique casino games developer to a full-fledged industry supplier.

The company announced today that it has partnered up British bookmaker William Hill to provide it with its entire slots portfolio.

Popular Push Gaming titles such as Jammin’ Jars, The Shadow Order, and Razor Shark will go live with William Hill. The supplier will keep rolling out content with the operator as it releases new games in future.

The integration will be carried out via Push Gaming’s in-house gaming platform. The provider will be adding content to William Hill’s games library in the coming weeks.

This is the latest major content supply deal announced by Push Gaming in recent days. Last week, the company announced that it has partnered up with another big industry name as it looks to grow its network of clients and its presence across new and existing markets.

Push Gaming revealed last week that it has agreed to supply its content portfolio to GVC Holdings’ online gaming brands, which include Ladbrokes, Coral, and bwin, among others.

Just as with William Hill, Push Gaming’s suite of casino games will be rolled out across GVC’s brands in several phases.

Teaming Up with an Industry Titan

Of their recent partnership with William Hill, Push Gaming’s CEO, James Marshall, said that the legacy British bookmaker is “a titan of the industry and [they] are delighted to be supplying them with a selection of [their] games.”

Mr. Marshall also noted that the first batch to be added to William Hill’s existing offering will include a selection of Push Gaming’s most popular games, with more titles set to be integrated in the coming months.

The supplier’s chief added that their content has “proven to be hugely popular with players all over the world” and that they believe their games will be a big hit with William Hill’s player base, as well.

As mentioned above, Push Gaming is currently transforming its business from a boutique online casino games developer to a full-blown supplier of content for the online gambling industry that manages its own proprietary platform.

The ongoing transformation was boosted by the acquisition of Game Server Integrations (GSI), which Push Gaming announced early this year.

Thanks to the deal, Push Gaming will be able to implement its growth plans throughout the year, which include the introduction of new content as well as of platform feature innovations and in-game mechanics. All these are anticipated to hit the iGaming market in the months to come.

Push Gaming’s titles are all designed to provide an immersive and engaging, mobile-focused gaming experience. Its games are available across all devices and operating systems, including on desktop.

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GVC appoints first Group Corporate Affairs Director

GVC Holdings has announced Grainne Hurst will become its first Group Corporate Affairs Director, joining the executive committee team.

Hurst has been promoted from her previous role as GVC Director of Responsible Gambling, a position she’s held since March 2017.

The newly created position will allow the operator to build on its ambition to push responsible gambling, developing relationships with the media and external partners.

Hurst, who has previously served as a government special advisor, will take the role up returning from maternity leave next month.

Hurst said: “Ensuring GVC continues to lead the way in safe gambling, corporate social responsibility and regulatory affairs has never been so important.

“I am delighted to be joining the talented management team at GVC, following my maternity leave, as well as working with our industry and charitable partners to deliver a successful, sustainable and socially responsible business.”

GVC CEO Kenny Alexander added: “I am delighted to be promoting from within GVC, after an extensive external search, which proves we have the existing talent and expertise to develop our leadership team.”

In March, GVC reported a 2% year-on-year rise in 2019 pro forma group net gaming revenue, up to £3.66bn ($4.49bn).

Push Gaming Announces GVC Casino Content Supply Deal

Online casino games supplier Push Gaming has partnered up with major gambling group GVC Holdings to supply its games to the operator’s brands.

The integration of Push Gaming titles will happen in several phases. The first phase will see GVC’s online gaming brands, including Ladbrokes, Coral, and bwin, go live with a selection of titles from the developer’s ever-growing portfolio.

The remainder of games will be rolled out in the coming months. This means that players across GVC’s brands will gain access to hit Push Gaming titles such as Jammin’ Jars, Razor Shark, The Shadow Order, and Immortal Guild, among others.

The integration of content will happen via the supplier’s proprietary gaming platform.

The deal with GVC is the latest major partnership announced by Push Gaming as the company is transitioning from a boutique game developer to a full-service supplier of products for the online gaming industry.

As part of its evolution, Push Gaming recently debuted a new logo. The company says that it is part of its growth strategy to foster innovations across the key features of its own iGaming platform and harness new in-game mechanics for better player acquisition and retention.

Looking Forward to Entertaining GVC Players

Push Gaming CEO James Marshall said that they are pleased to be teaming up with GVC and to be providing their games to players at “some of the most popular and successful online gambling brands in the world.”

Mr. Marshall went on that their content has proved to be a big hit with a wide range of online casino players and that they “look forward to entertaining and exciting GVC’s customers.”

Push Gaming has offices in London and Malta. Earlier this year, the company obtained a Game Host license from the UK Gambling Commission and a B2B license from the Malta Gaming Authority for its proprietary iGaming platform.

The supplier said that the licenses were an important milestone in its transition and its strategy to implement innovation by combining “great graphics, intelligent maths and state of the art game mechanics.”

Push Gaming plans to roll out a plethora of new gaming titles this year, in addition to platform-level innovations, following the recent acquisition of Game Server Integrations (GSI).

Last month, Push Gaming announced a partnership with Boom Casino, a newly launched brand that is part of the Hero Gaming online casino group. The partnership included an exclusive promotional bonus campaign offering a bonus round on Push Gaming’s hugely popular Jammin’ Jars title and aimed to spread the word about the new online gaming operation.

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GVC Ups Social Responsibility Practices during Covid-19 Pandemic

Multi-brand gambling group GVC Holdings on Friday announced that it would implement a set of practices to strengthen its responsible gambling safeguards amid the coronavirus pandemic.

GVC’s Friday announcement came just hours after the Betting and Gaming Council (BGC), the independent body representing all sectors of UK’s gambling industry, unveiled a 10-pledge action plan that set out the standards expected of its members during the unprecedented global crisis.

The coordinated approach introduced by the BGC urged betting and gaming operators servicing UK customers to up their customer protection and responsible marketing practices to ensure that the highest standards are implemented in the face of the Covid-19 outbreak.

As people are urged to stay home, self-isolating, to help contain the spread of the virus, online gambling operators, particularly ones offering digital casino-style products, have seen increased activity on their websites and across apps.

And that increased gaming activity has prompted concerns that more people are now at risk of developing problem behavior or addiction and calls for the industry to take actions against this.

GVC’s Upgraded Safeguards

GVC said that it would be proactively communicating with “all customers, across all Group brands and in all territories” to remind them to gamble responsibly and direct them to its set of safer gambling tools.

The company currently offers tools for deposit and time limits and self exclusion. It said Friday that it is set to roll out curfew setting, stake limit setting on slots, and reverse withdrawal settings in the coming weeks.

GVC also noted that it has added two new Markers of Harm indicators to its safer gambling algorithm that aim to enable it to identify potentially problematic gambling behavior at an early stage while a gambler is home-isolating.

To urge gamblers to gamble in a safe and responsible manner, the operator said that it would increase responsible gambling messaging throughout its websites and would run multi-channel responsible gambling marketing campaigns.

Finally, GVC said that it would monitor and take actions to prevent affiliates “from referencing the pandemic or encouraging excessive play due to boredom or isolation.” The company would provide its third-party advertising partners with a specific blacklist of banned terms they will not be able to use in their marketing campaigns.

Covid-19 Eats Into GVC Earnings

In an update on the expected impact from the global coronavirus spread and the cancellation/postponenment of sports amid the global pandemic, GVC said that it expects big impact on its full-year performance.

The company said that assuming there would be substantially fewer sporting events through August 2020, it expected its full-year EBITDA to be reduced by £130-£150 million. The closure of GVC’s betting shops across the UK is expected to reduce GVC’s EBITDA by an additional £45-£50 million per month.

The cancellation of horse racing in the UK is estimated to cut the operator’s EBITDA by an additional £20-£25 million per month.

Source: GVC introduces additional safer gambling safeguards and welcomes coordinated industry action led by the Betting and Gaming Council

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GVC welcomes BGC’s 10-point plan to protect online players

The Betting and Gaming Council (BGC) has announced an action plan setting out standards expected of its members during the coronavirus pandemic.

The Council, whose members include UK operators and casinos, has agreed with its regulated members 10 pledges to heighten monitoring and responses, to protect anyone betting online who might be more vulnerable during a time of self-isolation.

The pledges include: an increase in safer gambling messages directly to customers, a promotion of deposit limits, action to ensure appropriate and responsible advertising, reporting all illegal advertising, ensuring funding for research education and treatment, and welfare checks.

BGC CEO Michael Dugher said: “In this time of national crisis, with so many people self-isolating and social distancing at home, it is vital we do everything possible to ensure safer gambling and to protect potentially vulnerable or at-risk people.”

In response, GVC Holdings said it welcomes the news, announcing further enhancements to its responsible gambling safeguards; ensuring the group’s products can be enjoyed safely and do not lead to customers playing beyond their financial means.

Some of GVC’s measures include proactive communication with all customers to direct them to its safer gambling tools and increased responsible gambling messaging on the homepages of all its sites.

GVC CEO Kenny Alexander said: “Our enhanced tools give customers the power to manage their spending and time in an effective way, and we are backing this up by carefully monitoring play through our markers of harm.”

Stars Group, William Hill and GVC Holdings provide coronavirus updates

The Stars Group has declared it is performing ahead of expectations so far this year, despite the worldwide impact of the coronavirus.

The operator said its UK segment, which includes the Sky Betting & Gaming brand, has continued strong underlying momentum in Q1 2020, while international revenue is slightly ahead year-on-year, on a constant currency basis.

While The Stars Group CEO Rafi Ashkenazi was happy with performance so far, sustained or further postponement of major sporting events will naturally affect short-term sports betting revenue.

The outbreak, which has seen nearly 175,000 reported cases worldwide, has led to the entire football league, from the Premier League down to League Two, suspended in England until at least early April, along with other major European leagues.

However, William Hill has said the impact of the virus is expected to reduce group EBITDA by £100m to £110m ($122m-$135m) for the year, citing the fact that last year 53% of its revenue was generated through sports betting.

The operator is also suspending its dividend until further notice, saying its 2019 final dividend will not be proposed at May’s AGM.

William Hill CEO Ulrik Bengtsson, said: “We are taking action to maintain our operational capability, to secure and enhance our liquidity and to ensure we are in a strong position to resume full operations when the sporting calendar returns to normal.”

Meanwhile, GVC Holdings has estimated EBITDA will be reduced by approximately £130-150m for the year if major sporting events are cancelled.

If UK shops are closed, EBITDA would incrementally reduce by approximately £45-50m per month.

GVC CEO Kenny Alexander said: “While we do not underestimate the challenge presented by Covid-19, GVC is in a robust position to manage the impact on our operations.”

Earlier, Flutter Entertainment posted a similar forcecast, expecting a £90-110m reduction in group EBITDA.

GVC reports 2019 revenue growth to £3.66bn; but posts £140.7m loss

GVC Holdings has reported a 2% year-on-year rise in 2019 proforma group net gaming revenue, to £3.66bn ($4.73bn).

This figure was up 3% on a constant currency basis, with over 96% of group revenue coming from regulated markets or markets in the process of regulating.

However, pro forma underlying EBITDA fell 10% to £678.3m, although this total was up 14% after adjusting for the estimated impact of the Triennial Review (mainly a reduction of fixed-odds betting terminal stake limits from £100 to £2) and incremental taxes.

Online underlying EBITDA was up 20% after this adjustment and UK retail underlying EBITDA up 5%.

But underlying operating profit fell 20% to £490.1m

On a reported basis, while GVC’s £3.66bn in net gaming revenue was up 23% and underlying EBITDA up 19%, group loss after tax was £140.7m.

This arose from £630.1m in costs related to the acquisitions of Ladbrokes Coral and Bwin, as well as a non-cash impairment of the group’s Australian online business.

GVC CEO Kenny Alexander said: “Our first full year since the Ladbrokes Coral acquisition has been a good one and the performance has continued to be underpinned by our unique and highly effective operating model.

“We are delighted with the progress being made on the Ladbrokes Coral integration. In the US, the launch of BetMGM on the GVC platform in New Jersey was an important milestone for our business and enables us to remain on track to deliver on our ambitions in this exciting market.”

GVC’s share price has initially fallen from £8.11 to £7.83 following the operator’s financial report.

Gambling Insider will be speaking with GVC CEO Kenny Alexander about the results later today.

GVC Australia hit with record New South Wales fine

GVC Holdings-owned Ladbrokes Australia and Neds have been hit with a New South Wales record fine of AUS$207,500 (US$139,300) for offering illegal gambling inducements to residents in the state.

An investigation by government agency NSW Liquor & Gaming found Ladbrokes – which is owned by GVC, along with Neds – was guilty of offering betting bonuses to people who opened new betting accounts.

The adverts, four from Ladbrokes and two from Neds, ran across Channel 7, Instagram and Facebook in 2018, with the deal offering a ‘Deposit $50, get $250 in bonus bets’.

Under the state’s Betting and Racing Act, it is deemed an offence to publish adverts which might lure people to participate or participate frequently in any gambling activity.

Operators found guilty of promoting such inducements to gamble face fines of up to  AU$110,000 per offence and company directors can be criminally prosecuted.

NSW Liqour and Gaming Diretor of Compliance, Dimitri Argeres, said: “Inducements are known to increase the risk of gambling harm and these advertisements reached a broad segment of the population.

“In NSW such advertisements are restricted to registered betting account holders. This record fine should serve as a reminder that betting operators have an obligation to ensure their gambling advertising complies with NSW laws.”