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Pragmatic Play’s full portfolio of slots available with Superbet

Pragmatic Play, a leading content provider for the gaming industry, has launched its award-winning slots portfolio with leading Romanian operator, Superbet.

The agreement further strengthens Pragmatic Play’s presence in the regulated European market, while extending the reach of its slots significantly in a growing territory.

Superbet has now access to the supplier’s ever-expanding slot offering that increases with up to four games each month, alongside the already existing catalogue of high performing titles such as Wolf Gold, part of the Gold series.

Albert Pesca, Head of Account Management at Pragmatic Play, said: “We are delighted to see our slot titles go live with the leading Romanian operator, Superbet.”

“We continue to gain industry recognition for our slots, which remain the core of our offering. We look forward to a long and productive partnership with Superbet.”

Joe Legge, Director of Gaming at Superbet, said: “Pragmatic Play has a well-deserved reputation for creating fantastic slot games and we are very pleased to be able to offer them to our customers.

“We continue to grow in our home market of Romania and this partnership will allow us to remain the market leader in this territory.”

The provider’s entire portfolio of video slots, bingo, and other games is available to its operator partners via a single API.

Giving the operator full control

At ICE London 2020, Gambling Insider spoke with Mark Woollard, Business Development Director at Pragmatic Solutions, about the company’s approach to working with operators and its development plans for 2020.

How successful has your ICE been so far?

Yesterday was very good. We’ve had a lot of people coming up to the stand. A lot of operators are interested in the platform and a lot of developers are interested in putting their content on the platform. The stand we have here is fantastic. It’s very open and we get a lot of people walking through here. So far so good. 

How important do you think events like this are for the industry?

I think it’s really important, especially for emerging markets where you maybe don’t have the contacts or partnerships in place already. For a platform business like this, it’s very easy for people to just look on a website and not necessarily get all the information. For potential clients, being able to look at our stand and come up to us and ask us what we do and how we can impact on their business is really important.

How do you attract and sell to potential clients in a room full of competition?

Our branding is very clear and clean. We also have an association with Pragmatic Play through the IBID Group which owns both businesses. It really helps that we are both here together. Then we’re also very clear in what we do. We’re IPA based, very modular and all the branding is very clear and concise. Instead of being over-complicated in what we are trying to offer, even on a stand basis with the branding, we’re trying to be very clear so when people come up to the stand they will know what we do straight away.

What are some of the most important developments you’ve seen in Pragmatic Solutions over the past year?

We’ve been trying to get our name out there in the market. As I mentioned, we are owned by the same business as Pragmatic Play which has got a huge footprint in the market, so our job has been to let people know that Pragmatic Solutions is a very separate business run independently. We are trying to let our customers know what we can do, how we can help them and the speed at which we can move. The past year has been about awareness in the market place and the next year is about trying to sign those big deals and get the operators across to us.

Last year, you received UK certification for your platform. How was this licensing process?

The platform is very able to go into new markets quickly so it wasn’t too difficult. It is very adaptable to market conditions whether that be in the UK or elsewhere, and we have a great compliance team. We’d actually done a lot of work for GLI-19 which is the gold standard for platforms across many different markets, so because we had already done that process the UK was just an additional box ticking exercise for us.

How do you plan on making an impact on such a competitive market as the UK?

We offer something very different because we give operators full control over their destiny and what they do. When you’re working with other platforms you may have to take their casino product, their bingo product, their sports and their live dealer. While we have those offers from different places in the market place, we allow operators to choose who they want to go with and then we integrate. We don’t put them into an internal roadmap where they’re competing with their home products.

That’s a real key difference for a market place like the UK. If you can control your offering and make that different, for say the UK territory versus Spanish territory, all on one system, that just makes for a much more powerful operation for an operator.

Outside of the UK, what are the other key markets for Pragmatic Solutions in 2020?

We’ve been focussed on looking into the US market. There is a big opportunity for the big US companies to own their own platform. We actually offer solutions to customers where we onboard them, we show them how good the platform is and then we give them the option to buy the source code which means that they then own their own instance of the platform. We can then help with training and help with updates. For the US market that seems to have been something that people are very interested in.

Obviously the UK and Europe is a very important space. One of our clients is 21.com and they’re obviously quite a European based business so we have a lot of experience with Maltese type operators. What we are trying to do is not concentrate on one specific market. We are open to all markets and can help facilitate what operators want to do.

What are the key challenges facing Pragmatic Solutions this year?

Platforms as a whole are not generally understood by a lot of people. Even at the conference here we’ve been asked ‘do I put my games on your platform?’ That would be an RGS platform. We’re a very different offering. We’re a core PAM platform, an online Gaming solution across all things like your back office, payments, and integrating operations. That awareness still needs to be elevated.

People don’t necessarily know what a PAM platform is or how it can benefit your business. We need to let operators know why having one supplier for your PAM and then integrating with multiple for other things is the best way forward – the more we can get that out there the better. It’s not as sexy a conversation as say slot games or bingo games but it’s probably the biggest conversation you are going to have because once you have a good core solid system you can build on top of that.

What is the absolute focus this year from a development perspective?

We are a very proactive business in that we want to keep up with regulations and what each territory requires from a platform, but we always work with client roadmaps. Some of the best feedback we have from our current clients is that they feel like they are building their own system. Once they put a request in of what they want to see, we make sure we facilitate it. We’re not reactive. We don’t see something on the market which could be that year’s best thing, integrate it and then operators lose out on resources. We react to what operators want and then we build on that.

Our 2020 roadmap will be dictated by what our operators want and what they see as the trends. You don’t want your platform to tell you what the trends are; you are the operator, you understand the players, so you tell us how you want to work and what you want to do. Then we will do that for you very quickly.

888casino to Add Playson’s Full Casino Games Library

Online casino content supplier Playson has secured another major partner as part of its strategy to grow its regulated presence across multiple European markets.

The iGaming provider today announced that it has teamed up with 888casino, the iGaming brand of Gibraltar-headquartered online gambling group 888 Holdings.

Under the terms of the recently signed deal, Playson has agreed to provide 888casino with access to its full library of online slots, including hit titles Solar Queen and Red Chilli Wins as well as new releases such as Fruit Xtreme, the second installment in the provider’s Funky Fruits series.

Playson will integrate its content with 888casino via the Pariplay platform, it also became known. Slots by the game developer will initially go live with the brand’s operations in Sweden, Spain, Denmark, Italy, and Romania. This is set to happen by the end of this year’s first quarter.

Launches in UK and across Gibraltar territories will follow later this year.

888casino is the latest major online casino operation to opt for Playson’s games library. In December, LeoVegas’ popular iGaming brand Royal Panda added content by the supplier to boost its existing offering. LeoVegas’ flagship operation of the same name went live with Playson’s titles in the spring of 2019.

Betzest, Kindred Group, Winbet, and Ninja Casino were also among the big industry names to integrate Playson content last year.

Extending European Reach

Of their partnership with 888casino, Playson Senior Account Manager Christos Zoulianitis said that they are thrilled to be joining forces with such a well-established online gambling operator that has been at the forefront of the industry for well over a decade.

Mr. Zoulianitis went on that their games portfolio will certainly be “a great addition” to 888casino’s offering and that the launch of their titles with the iGaming brand will help them further extend their reach across regulated markets in Europe.

888casino Senior Vice President Guy Cohen commented that they are focused on expanding their offering to customers by both developing proprietary titles and adding games by third-party providers to their unique platform, which they introduced last year.

Mr. Cohen also noted that Playson, their latest content partner, has a fantastic team which has developed “a unique portfolio of games” and that they are excited to add these games to 888casino and thus enhance their player’s experience.

Playson’s portfolio currently includes more than 60 HTML5 games. The company is focused on growing and cementing its foothold across regulated European markets through supply deals with major operators.

Playson is licensed by the UK Gambling Commission, Romania’s gambling regulator ONJN, and the Malta Gaming Authority, and its titles are certified in a number of other jurisdictions across Europe.

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