Tag Archive : Affiliates

Genesis Affiliates Presents New Casino Planet Brand

Genesis Affiliates is gearing up preparations to soon debut Casino Planet, the 12th online casino powered by the multi-brand affiliate program.

Casino Planet promises personalized experience in an otherworldly city where the sun never rises and districts never go to sleep, bursting with energy and entertainment and neon gleaming lights.

The new online casino, yet to open its virtual doors for gaming enthusiasts, will offer a rich library of games that are known to be globally loved by players. The digital gambling venue will also be generous in promotions and special bonuses in a bid to attract players and keep them entertained.

As mentioned earlier, Casino Planet will offer tailor-made experience, built around advanced technology and real-time communication with players.

Gaming Software and Other Important Info

Casino Planet will feature a wide variety of content from some of the most advanced and largest game studios in the industry, including NetEnt, Microgaming, Yggdrasil, Play’n GO, Red Tiger, Evolution Gaming, among others.

The new online casino will also offer titles developed by new but very promising iGaming content developers.

Planet Casino’s library will include slots, progressive jackpots such as all-time classics Mega Moolah, Hall of Gods, and Mega Fortune, daily jackpots, popular table games, and Live Casino hits that offer authentic land-based casino experience but from the comfort of players’ own homes.

The casino will keep adding new and exciting games every month.

Upon launch, the new casino will be offering more than 1,300 different games on desktop and over 500 titles on mobile.

Casino Planet will support English, German, Finnish, Swedish, and Norwegian languages. Supported currencies will include EUR, GBP, USD, CAD, INR, ZAR, SEK, and NOK, among others, which suggests that it would target and service players from some of the largest European markets, but also from the rest of the world.

Casino Planet is licensed and regulated by the Malta Gaming Authority, the UK Gambling Commission, and the Swedish Gambling Authority (Spelinspektionen).

Casino Planet Offers and Bonuses

Casino Planet arrives with a plenty of welcome bonus packages and other special offers and promises to always maintain a wide variety of promotions.

The casino offers 100%, max bonus £$€300 for all markets except Finland, Sweden, and India, plus 200 Free Spins as a welcome bonus. Finnish players will receive 100 Free Spins (20 a day) upon deposit. In Sweden, players will be offered 50 Free Spins for the Starburst slot upon deposit. And in India, players are treated to a 100% welcome bonus up to ₹30,000 + 20 Free Spins.

The main welcome package includes 100% up to £$€300 + 200 Free Spins for a first deposit, 50% up to £$€400 for a second deposit, and 25% up to £$€400 for a third and fourth deposit.

For Indian players, the welcome package includes 100% up to ₹10,000 + 20 Free Spins on Starburst for a first deposit, 50% up to ₹10,000 for a second deposit, and 25% up to ₹5,000 for a third and fourth deposit.

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The demand is still there, operators and affiliates just need to tap into it

Harel Falk, VP Sales at Solitics, is confident there is still player demand during the coronavirus pandemic, as long as affiliates and online gaming operators are willing to pivot to other verticals.

Naturally, operators and affiliates offering mainly sports betting products have suffered a significant fall in revenue since the pandemic started, causing mass sporting cancellations.

However, online casino and other verticals have seen an uptake in volumes. Falk has even seen examples of online trading companies generating more turnover in the last three months than the whole of 2019.

Falk tells Gambling Insider: “The COVID-19 crisis has negatively affected sports betting operators. Almost all of them have been putting their efforts into transitioning their business to casino, e-sports and other verticals.

“Our dedicated teams have been working around the clock to support this transition, by making sure the data is transferred and the automation is implemented.”

Solitics is a real-time data management and automation company that enables B2C brands to personalise their players’ experience based on all their data, to increase conversion and retention.

With gaming companies forming 60-70% of Solitics’ revenue, Falk sees plenty of opportunity for online gaming companies.

Asked what advice he would give operators and affiliates during the coronavirus pandemic, he explains: “It’s pretty obvious to say their source of income has shifted.

“There’s an expression that goes ‘the cheese has moved’ and my advice would be to find the new sources of cheese.  There are tons of opportunities out there.

Falk also believes affiliates should be quick to decide how they pivot, not letting any revenue opportunities pass them by and increase the amount of verticals they operate in.

The Solitics exec says: “I’m sure there are loads of players searching for new outlets. Affiliates should take advantage of this and shouldn’t wait.

“They should increase the range of what they’re doing, the verticals they’re working in, and try to take advantage of those opportunities. The demand is there, it’s just a question of tapping into it.”

You can read the full interview with Falk in Trafficology April, to be published soon. Click here for the March edition.

Flutter to Severely Chastise Affiliates Looking to Profit from Covid-19 Crisis

Being stuck in the middle of a pandemic of a virus that we don’t know much about and that has gripped every contour of society is discomforting, to say the least.

Yet, in the face of an unprecedented situation, the general tone of things has for once been “we’re all in this together”, which kind of gives hope that Covid-19 could soon be brought under control.

Irish gambling operator Flutter Entertainment (formerly Paddy Power Betfair) has often landed in hot water for its tongue-in-cheek advertising campaigns. However, the company revealed that it has taken steps to prevent its affiliates and third-party advertising partners from taking advantage of the global coronavirus crisis and use “current events in an opportunistic manner.”

Flutter, which manages the Paddy Power and Betfair gambling brands, among others, this week distributed a message to its affiliate partners titled Coronavirus and Marketing, warning them to follow the company’s marketing guidelines and code of conduct amid the Covid-19 outbreak.

The message reads:

“Partners are not allowed to reference coronavirus in any marketing materials when promoting PPB (Paddy Power Betfair) brands. We will have zero tolerance on this type of activity and partners will be suspended immediately.”

Warning Amid Widespread Cancellation/Postponement of Sporting Events

Flutter’s warning emerges as the sports betting industry is preparing for unprecedented losses as there are practically no major events sports enthusiasts can wager on.

A number of sporting events around have been canceled or postponed globally in recent weeks in response to the Covid-19 crisis and as the world is fighting to contain the spread of the dangerous virus.

There are nearly 250,000 known coronavirus cases around the world and the number of deaths passed the 10,000 mark. Numbers continue to rise steeply despite global efforts to contain the outbreak.

Flutter said earlier this week that the unfolding crisis and the impact Covid-19 has on the global sports calendar would have massive impact on its 2020 financial performance. In a market update, the gambling operator said that it expects its full-year EBITDA to be reduced by £90-£100 million, or even more, due to the cancellation/postponement of big sporting events.

Flutter’s estimate included the cancellation of Euro 2020, even though UEFA’s announcement that it would postpone the football championship to 2021 was made a few days after the gambling operator updated the market on how badly it expects to be affected by the Covid-19 crisis.

Flutter is in the middle of a multi-billion tie-up with Canadian gambling giant The Stars Group. The deal was expected to close in the second or third quarter of the year. However, it is yet to be seen whether the coronavirus outbreak would affect that timeframe.


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Affiliates with a strong product well-positioned to bounce back once major sports return

With the sports betting calendar almost coming to a standstill, Gambling Insider caught up with Spotlight Sports Group CMO Louise Agran and Digital Director Cian Nugent about how the group is dealing with the shutdown, and what affiliates can do to cope with the situation.

Just how much have sports betting affiliates been affected – is business more or less at zero?

CN: Most sports betting affiliates, just like operators, have been affected by this outbreak. However, horseracing is still taking place in Ireland and internationally in territories such as South Africa and the US, as well as greyhound racing in Britain and Ireland. Spotlight Sports Group, with our wealth of expertise across the racing industry, is well-positioned to maintain existing revenues and explore newer opportunities during this time.

What measures has Spotlight taken in light of the coronavirus pandemic?

LA: Our foremost concern was the health and safety of our employees. With more than 400 staff members across the group, located in the UK and internationally, we had to ensure we put in place the strictest procedures from the outset to protect them from the virus. After trial periods tested on smaller groups in the weeks leading up to the lockdown, we now have all staff members working from home or in a safe environment following government procedures.

This has obviously been a huge effort to ensure the Racing Post website and the newspaper is published daily, while operations continue across the group with no disruption to our customers and clients. Working from home is a new world for many of our staff and we have set up regular video calls, group-wide communication initiatives and ensured our team of mental-health first-aiders are on hand to help our staff through this unique period.

Are those companies predominantly working outside sports (casino, virtual sports, poker etc) generally unaffected?

CN: It’s hard for us to say exactly as sports are our main focus across the group. However, there are wider financial impacts caused by the current situation and I would expect these companies are affected to some degree with the economic downturn.

What advice would you give to affiliates and sports betting companies to help get through this time?

CN: There is no doubt we are going through an unprecedented time and it will continue to be hugely challenging for many businesses. However, it also gives us an opportunity to reflect on our businesses, to make sure that strategically we are focused on the right areas, and that operationally we are running as efficiently as possible.

We see any challenges as an opportunity and we can use this time to address projects that have a longer return-on-investment horizon, and which can sometimes fall down the priority list in the always-on world of sports betting. Companies with a strong product that provide value to an engaged audience will be well-positioned to bounce back once the major sports return.