Soft2Bet Expands in India with Four Brands
Multi-brand online casino and digital sportsbook operator Soft2Bet has entered a new market as part of its continued effort to constantly expand its presence.
The company announced today that it has marked its debut in the Indian iGaming and online sports betting market with the launch of four of its brands in the country.
Wazamba, Rabona, Nomini, and Campobet have been the four Soft2Bet-owned operations to have gone live in India.
The online gambling operator also revealed plans to take the rest of its brands live in the Indian market in the near future.
With population of more than 1.3 billion people, India is seen as an emerging market with huge growth opportunities. Soft2Bet said that its entry into that market demonstrates it worldwide appeal as it continues to grow its presence across new markets around the world.
Soft2Bet’s portfolio currently includes 16 online casino and sports betting brands. The innovative sportsbook Rabona was the latest operation to join the company’s ever-growing library.
Rabona is named after the popular football skill and aims to bring gamification to sports wagering. The online sportsbook’s in-built gamification tool enables bettors to collect cards with popular football teams and players, in addition to the traditional sports betting experience offered by the brand.
Soft2Bet’s Indian debut includes both online casinos, which are extremely popular among local gambling customers due to their gamification, as well as online sportsbooks, which, among other sports, offer wagering on cricket – India’s most popular sport.
Commenting on Soft2Bet venturing into India, the operator’s Chief Business Development Officer, Uri Poliavich, said that they are delighted to have taken their products to market in India and thrilled to deliver their gaming and betting experience to “an exciting new audience.”
Of their global expansion campaign, Mr. Poliavich said that “global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”
News about Soft2Bet’s Indian debut emerge a couple of weeks after the gambling operator has entered Sweden’s regulated iGaming space with its YoYo Casino brand. Soft2Bet was able to enter the Swedish market after it obtained a license from the local regulator, Spelinspektionen, late last year.
It was late last year again when the gambling operator announced its entry into another Asian market. Soft2Bet launched its AlfCasino brand in Japan to explore growth opportunities in the lucrative Japanese iGaming space.
Last month, the operator announced a partnership with Playtech to take more than 100 premium gaming titles from the provider’s portfolio live across its online casino brands.