Relax Gaming to Distribute G.Games Content to Partner Operators
Online casino content provider Relax Gaming has just added a new game development studio to the ever-growing list of B2B companies it works with to supply a wide range of titles to its network of operator partners.
Relax Gaming today announced that game developer G.Games has joined its Powered By program for commercially independent partners.
Thanks to a quick, one-time integration, Relax Gaming currently provides operators with access to more than 1,000 casino titles as well as to a growing range of proprietary products, including Poker, Bingo, and online slots.
Relax Gaming delivers the gaming content through its Silver Bullet program for commercially represented partners and Powered By program for commercially independent partners.
Its recent Powered By partnership with G.Games has enabled Relax Gaming to further extend its available offering, while providing G.Games with access to a vast distribution network of operator partners.
G.Games was formed in the fall of 2018 through the merger between London-based game developer and supplier Gamevy and its German counterpart Glück Group. The tie-up has created a games developer and supplier with a broad and rapidly growing portfolio of scratchcards, single-player bingo titles, and Keno.
On A Home-Run
Commenting on their latest high-profile partnership, Relax Gaming Chief Product Officer Simon Hammon said that “G.Games has been on a home-run since it merged” and has been “developing unique content that appeals to a broad range of player demographics and performs well in multiple markets.”
Mr. Hammon went on that Relax Gaming sees great potential in this new partnership and looks forward to providing its customers with G.Games’ titles, while boosting its portfolio with games that will attract new gambling audiences.
G.Games Chief Commercial Officer Helen Walton added that customers have been encouraging her company to complete the Relax Gaming integration for several years now and that it has been very clear to G.Games that “Relax has a magic recipe for making customers happy.”
G.Games has joined a wide network of providers to be working with Relax Gaming via its Powered By program. Last month, the latter company announced that that same program was joined by Spearhead Studios, a newly formed Spain-based studio that last year marked EveryMatrix’s entry into the game development vertical.
Aside from teaming up with new developers, Relax Gaming has also recently secured new partnerships with several iGaming operators. Earlier this month, the provider announced that it has agreed to deliver its proprietary as well as third-party content to Global Gaming’s flagship brand Ninja Casino.
In January, Relax Gaming signed a commercial deal with Finnish gambling monopoly Veikkaus to provide the operator with a wide range of content. The provider thus enhanced its growing client network, while securing its entry into yet another attractive online gambling market.