Greentube, an online casino games maker and supplier that is part of the larger NOVOMATIC Interactive group, has extended its presence across the lucrative CIS region thanks to a recently sealed partnership with Parimatch Tech, a leader in the provision of B2C services in the region.
Following a successful integration, Parimatch and its numerous players now have access to the provider’s hit blue chip online slots such as Book of Ra, Lucky Lady’s Charm, and Sizzling Hot.
The deal also covers a suite of more recent releases such as Diamond Link: Mighty Elephant, Diamond Link: Oasis Riches, and Diamond Link: Mighty Sevens.
Founded in 1994, Parimatch Tech, which recently rebranded from Parimatch, has cemented itself as a leader in the online gaming and sports betting space. The company’s well-recognized entertainment platform currently operates in more than ten countries, including CIS territories, and across four continents.
Its main office is located in Cyprus, while it also runs development hubs in Ukraine, Cyprus, Armenia, and Belarus.
As mentioned above, Parimatch has a strong foothold in the CIS region, which Greentube will benefit from as it expands across that part of the world. It should be noted that the gambling operator was the first to launch a legal online casino in Belarus under the country’s new gambling law.
Reaching a Significant New Audience
Greentube’s titles have already proved extremely popular with players in the CIS region, including Belarus. And the iGaming content provider earlier this month entered Ukraine’s newly reorganized market through a partnership with locally licensed brand First Casino.
The supply deal with Parimatch will enable Greentube to significantly enhance its reach in the markets where the operator provides its services in.
Commenting on their latest expansion milestone, Opher Ben Zvi, Key Account Manager for CIS at Greentube, said that their content has resonated well with players in the region and that this partnership with Parimatch is a testament to the demand for their titles.
He went on to note that teaming up with “such a strong brand” will see Greentube reach a “significant new audience in the area” and that they are excited to work together with Parimatch to further strengthen their position across regulated territories.
Parimatch Head of Casino Eugene Saveliev said that Greentube offers “some of the most renowned titles on the market” and that they know online casino players love to play the supplier’s games.
Mr. Saveliev further pointed out that with the addition of Greentube’s portfolio of titles to their online casino, they have significantly enhanced their offering with world-class slots and that they can be confident that more hits will be rolled out as this partnership develops.
Source: Greentube bolsters presence in CIS region with Parimatch deal, Greentube Newsroom, August 10, 2021