Online casino and sports betting solutions provider Gaming Innovation Group (GiG) today announced that it has partnered with virtual sports expert 1X2 Network to offer virtual sports to its operator partners at a time when all major sports around the globe are halted.
As part of its recently penned partnership with 1X2 Network, GiG has been able to add the provider’s virtual sports content to its sportsbook solution and thus provide online gambling operators with the opportunity to expand their offering with products from 1X2 Network.
1X2 Network provides virtual sports offering through its Leap Gaming strategic partner. The content offered to clients includes high-quality on-demand virtual sports products as well as in-play virtual betting.
GiG said that its operator partners can now offer their bettors the opportunity to engage on-demand and connect with their favorite sports, thanks to the newly added 1X2 Network virtual sports content.
According to GiG, sports enthusiasts can engage with 1X2 Network’s products in the same way they would with live sports.
The newly added virtual sports portfolio includes instant horse racing, greyhound racing, trotting, Velodrome, speedway, and football as well as scheduled tennis and horse racing.
The partnership with 1X2 Network and the addition of virtual sports comes as the latest upgrade to GiG’s sportsbook solution as the company looks to cement its position as a leading B2B industry provider.
Placing Operators at the Forefront of Sports Betting
Of their partnership with 1X2 Network, GiG Chief Information Officer Chris Armes said that teaming up with the content provider allows them to offer “a quality virtual sports portfolio with realistic 3D games for some of the most popular on-demand sports betting games.”
Mr. Armes went on to say that this allows operators to increase their offering and thus place themselves at the forefront of sports betting.
News about GiG enhancing the offering available through its sportsbook solution emerge just days after the company announced that it has secured regulatory approval to offload its B2C business to online gambling group Betsson.
GiG first announced the sale of its online casino and betting brands, those being Rizk, Guts, Kaboo, and Thrills, this past February.
The company said that the move would allow it to focus entirely on the provision of B2B services for the online gambling industry and would help it “reduce complexity and improve efficiency.”
1X2 Network has had eventful few weeks itself. The company recently announced that its casino content has gone live with online gambling operator BGO.
And earlier in April, 1X2 Network penned a content supply deal with BetWarrior. Under the deal, the gambling operator and its audience in Latin America would gain access to 1X2 Network’s entire portfolio of casino games as well as to Leap Gaming’s entire suite of virtual sports products.