Gamban has teamed up with Lloyds Banking Group in a multi-brand partnership that has now provided customers of Lloyds, Bank of Scotland, and Halifax with access to the gambling blocking software.
The initial integration of the Gamban software across Lloyds’ multi-brand portfolio of banking offering was finalized in late January. According to official information published today, the software has been used by a significant number of people who have activated the gambling blocking protection.
Gamban is supported by multiple devices and across multiple operational systems. Android, iOS, Windows, and MacOS users can all utilize the software to limit their access to thousands of gambling websites and gaming and sports betting apps.
News about Lloyds’ partnership with Gamban comes amid growing regulatory pressure and heavy political criticism in the United Kingdom that the gambling and banking sectors as well as related industries are not doing enough to protect vulnerable people from falling victims to problem gambling behavior and gambling addiction.
Commenting on their partnership with Lloyds Banking Group, Jack Symons, Founder of Gamban said that it is “very positive to see forward-thinking banking institutions such as Lloyds Banking Group rise to the challenge of protecting vulnerable customers from gambling addiction through barriers such as spend control and collaboration with market-leading gambling-blocking technology.”
Lloyds’ collaboration with Gamban comes in addition to recently introduced Gambling Freezes, which customers of the banking group’s brands can activate from their mobile banking apps and which enable them to limit their gambling spending by self-excluding their credit and debit cards from being used for gambling-related transactions.
Customers can reverse their decision to freeze such transactions after 48 hours. According to the banks, this time period provides people with enough “thinking time to ensure their decision isn’t made in haste or under duress.”
Lloyds brands introduced the freeze option last November, which was shortly before the UK Gambling Commission announced a ban on the use of credit cards for gambling purposes that is slated to take effect this coming April.
Of the implementation of what it calls layers of protection from potential gambling harm, Lloyds said that it has been working closely with gambling support experts to ensure that its customers have an easy access to a wide variety of help and support tools.
Elyn Corfield, Managing Director of Consumer Finance at Lloyds Banking Group said that they know “gambling-related harm can have serious and long-term impacts on our customers and we are committed to making sure they can easily access a wide range of support.”
The banking official went on that in addition to their card controls that enable customers to freeze gambling transactions, they are delighted “to have developed a pilot with Gamban offering our customers three months free access to their software, providing another level of protection.”