FansUnite subsidiaries Askott Entertainment and E.G.G have been granted UK gambling licences from the Gambling Commission.
The licences will allow FansUnite to deliver its suite of iGaming products, as well as allow it to serve as a B2B technology provider and B2C operator in the UK.
The UK is one of the world’s largest online betting markets, with 30.2 million registered bettors and from 2019 to 2020 generating revenue of £14.26bn ($19.8bn).
The Gambling Commission has permitted a remote gambling software licence and remote betting licence for FansUnited’s brands.
These will allow the company to supply its B2B wagering platforms to UK sportsbooks and casino operators, and deliver its B2C betting solutions to the UK market.
FansUnite had submitted a licensing application earlier this year, in March.
The group already holds both B2B and B2C gaming licences in Malta, with these new permits extending its operations into the UK.
Scott Burton, CEO of FansUnite, said: “The approval of both the B2B and B2C licences represents a significant milestone for us, as we can now expand our operations to one of the largest online gambling markets in the world.
“The UK Gambling Commission’s approval of our application for these licences opens the door for FansUnite to showcase the strength and robustness of our advanced technology in this market.
“As we enter our next phase of global growth, we will look to partner with betting operators in the United Kingdom and deploy our wagering solutions to capitalise on the UK’s large population of online bettors.”