• About
  • Contact Us
Saturday, June 25, 2022
Crypto Currency Financial
  • Home
  • Crypto News
  • CRYPTO CASINOS
    • Cardano Casinos
    • Ethereum Casinos
    • Litecoin Casinos
    • Tron Casinos
  • MARKET UPDATES
    • BTC ANALYSIS
    • ETH ANALYSIS
    • XRP ANALYSIS
  • About Us
  • Contact Us
No Result
View All Result
Crypto Currency Financial
No Result
View All Result
Home TRADING GUIDES

Esports could become a staple in customer journeys

Max Steven by Max Steven
April 6, 2020
in TRADING GUIDES
395 4
0
Esports could become a staple in customer journeys
548
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

Siim Ühtid, Esports Trading Manager at Betgenius, speaks with Gambling Insider about the role esports can play as a substitute for the regular sporting calendar; and what increased exposure could mean for the vertical going forwards.

Does esports remain completely unaffected by the impact of coronavirus, or has it also been limited in some way?

It’s no secret that the COVID-19 outbreak is a real challenge for both the sports and betting industries. The makeup of esports, however, means that rather than suspending action for the foreseeable future, competition organisers can move in-venue LAN tournaments online, to be played remotely. Esports scheduling therefore remains relatively robust and regular. For traders, it’s making up a significant number of the daily events they can price pre-match and in-play right now.

What sort of impact do you see this sportless period having for esports in the future?

To fill the void left by sporting postponements, we’re seeing customers globally, where regulation permits, turn to events involving sport and racing titles, like FIFA and the F1 and NASCAR equivalents. Growing familiarity with these games, the market-types available and where quality live streams are accessible will only be beneficial in the long run.

When the traditional sporting calendar returns, esports could become a staple in customer journeys. Many esports events are played when top-tier sports fixtures aren’t running, making them a viable betting alternative and a potential turnover driver at off-peak times.

For those operators now looking to focus their efforts on an esports offering; what are the most popular esports right now?

While CS:GO, DOTA and League of Legends are the big three by a distance, turnover on pro FIFA events has been on the rise over the last year. This has been driven even further in recent weeks by the shortage of major football. More generally, multiplayer online battle arena and first person shooter games are growing in popularity.

In your opinion, does the marketing of esports betting require a different strategy to that of regular sports betting?

When running esports campaigns, player safety is of the utmost importance. It’s imperative that sportsbooks and agencies across the sector acknowledge this and ensure robust safety measures are in place.

Our Genius Sports Media arm implements manual and automated protocols around category restrictions, domain blacklisting and third-party domain verification to ensure esports marketing is not served to underage individuals. Any site categorised as toys, games and comics for example, is automatically blacklisted.

RELATED TAGS: Online | Land-Based | eSports | Industry | Sports Betting | Feature

Tags: Customeresportsjourneysstaple
Max Steven

Max Steven

Max has keen interest in what cryptocurrencies have to offer in regards to NGO’s, governments and the financial system.

Related Posts

Blue tick, a way to cover up for a huge scam

Blue tick, a way to cover up for a huge scam

May 4, 2022
LABS Group is making Marketing Alliance with KuCoin The Big Shift from Ethereum to New Binance Smart Chain

LABS Group is making Marketing Alliance with KuCoin The Big Shift from Ethereum to New Binance Smart Chain

April 2, 2022
How to Save Hawaiian Geese and Get Wealth with Grand Goose Mansion?

How to Save Hawaiian Geese and Get Wealth with Grand Goose Mansion?

February 16, 2022
Announcing TurboXBT, The Newest Short-Term Trading Platform And Why You Should Care

Announcing TurboXBT, The Newest Short-Term Trading Platform And Why You Should Care

November 6, 2021
How to Stop Liking Someone And Move On For Good

How to Stop Liking Someone And Move On For Good

September 16, 2021
Aurora reverses itself on pot hospitality measure when second vote comes up short

Aurora reverses itself on pot hospitality measure when second vote comes up short

September 14, 2021

Trending

Introducing Lords of The Lands – A Futuristic Metaverse Space for NFT Rentals
NFT

Introducing Lords of The Lands – A Futuristic Metaverse Space for NFT Rentals

15 hours ago
8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem
Crypto

8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem

7 days ago
KCC Opens Validator Election, 100% of the KCC Gas Fee Allocated To Active Validators
Crypto

KCC Opens Validator Election, 100% of the KCC Gas Fee Allocated To Active Validators

1 week ago
Crypto

Coinhub AI quantitative trading leads the new wave of crypto, with user data up over 200% in Q2

1 week ago
Animoca Brands, Leading Blockchain Games Company, Becomes Lead Liberty Gaming Investor
NFT

Animoca Brands, Leading Blockchain Games Company, Becomes Lead Liberty Gaming Investor

2 weeks ago

Recent Post

  • Introducing Lords of The Lands – A Futuristic Metaverse Space for NFT Rentals
  • 8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem
  • KCC Opens Validator Election, 100% of the KCC Gas Fee Allocated To Active Validators
  • Coinhub AI quantitative trading leads the new wave of crypto, with user data up over 200% in Q2
  • Animoca Brands, Leading Blockchain Games Company, Becomes Lead Liberty Gaming Investor
  • MemeKong Setting The Standard For Meme Coins
  • JPEX is teaming up with the Western Sydney Wanderers to give away 250 exclusively designed NFT “J-ball”.

Categories

  • AI Trading
  • Axia
  • Bitcoin
  • Blockchain
  • Blockchain News
  • Business
  • Crypto
  • Crypto News
  • Cryptocurrency
  • Cryptonews
  • Cryptos
  • Deepcoin
  • Gaming
  • Guest Post
  • ICO
  • Metaverse
  • News
  • NFT
  • Press Release
  • Technology
  • Tezro
  • Token
  • Trading
  • TRADING GUIDES
  • Wallets

Tags

2020 Announces Betting Bitcoin blockchain Brides cannabis Casino Casinos Colorado Content coronavirus Covid19 crypto Cryptocurrency Currency Deal financial foreign Gambling Games Gaming Group Launch Launches live marijuana market Online Partners Partnership Play pot Pragmatic Red reports revenue Simple Slot Slots Solutions Sports Supply unveils William

About

The cryptocurrencyfinancial publishes regular news, analysis and opinion pieces on the latest developments in this fast-moving space. We offer the latest crypto news, expert pricing analysis and insight on the latest ICO's.

Contact Us: [email protected]

  • About
  • Contact Us

Associated with Blockchain Press Media Network

No Result
View All Result
  • Home
  • Blockchain
  • Crypto
  • News
  • Press Release
  • Price Analysis

Associated with Blockchain Press Media Network

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • bitcoinBitcoin(BTC)
    $47,760.000.100% 24H
    BITCOIN
    24H : 0.100%
    Volume : $25,691,746,641.00
    Marketcap : $902,767,395,534.00
  • ethereumEthereum(ETH)
    $3,750.30-0.42% 24H
    ETHEREUM
    24H : -0.42%
    Volume : $15,543,537,817.00
    Marketcap : $446,191,570,291.00
  • binancecoinBinance Coin(BNB)
    $523.71-0.25% 24H
    BINANCE COIN
    24H : -0.25%
    Volume : $1,715,282,504.00
    Marketcap : $88,112,540,019.00
  • tetherTether(USDT)
    $1.0000.050% 24H
    TETHER
    24H : 0.050%
    Volume : $52,703,800,023.00
    Marketcap : $78,519,198,598.00
  • solanaSolana(SOL)
    $175.020.210% 24H
    SOLANA
    24H : 0.210%
    Volume : $1,660,210,957.00
    Marketcap : $54,115,741,275.00