The Senet Group will has over its assets and responsibilities to the Betting & Gaming Council (BGC) on 8 April.
Previously a responsible gambling body for the UK market, the Senet Group was established in September 2014 – but it hands over its duties as part of the BGC’s commitment to drive safer gambling across the industry.
The BGC was formed as an amalgamation of the Remote Gambling Association and the Association of British Bookmakers, and it now continues the centralisation of influence within the UK gambling sector.
The Senet Group currently manages the MOSES retail self-exclusion campaign and oversees the ‘When The Fun Stops Stop’ campaign.
Gillian Wilmot, Senet Chairman, said: “The collaborative ethos at the heart of the new Betting and Gaming Council now offers the opportunity to combine resources to deliver safer gambling initiatives at scale.”
Brigid Simmonds, Chairman of the BGC, said: “The cross-industry collaborative approach pioneered by Senet became a blueprint which made the creation of the new Betting and Gaming Council possible.
“I would like to thank the Senet board, headed by Gillian Wilmot, and the team led by Sarah Hanratty for their hard work, dedication and the legacy they leave through the Safer Gambling Commitments, which provide a roadmap for raising standards across our industry. We look forward to building on that work.”