ORYX Gaming has lauded a successful recently signed partnership with Pragmatic Play which has seen the online casino supplier and its content rapidly rocket among the best performing on ORYX’s content aggregator ORYX Hub.
Pragmatic Play successfully integrated its games portfolio onto ORYX’ gaming platform in late 2019. Pragmatic Play now ranks among top 10 of suppliers featured on the content aggregator.
The content provider boasts a wide portfolio of multiple different, mobile-focused products that are certified across multiple markets. Pragmatic Play’s range includes online slots, live casino, and bingo products that are all available via a single API.
As for ORYX’s ORYX Hub, the content aggregator currently includes more than 8,000 gaming titles from over 80 content providers. The platform gives ORYX’s clients access to its entire library through a single account and integration, and is one of a limited number of aggregators offering Pragmatic Play’s games portfolio.
The partnership between ORYX and Pragmatic Play includes the supplier’s slots, its Live Casino product, which was launched last year, as well as its set of in-game promotional tools, Pragmatic Play Enhance.
The promotional tools include tournaments, prize drops, free round bonuses, free card bonuses, and prize multipliers. These all aim to boost player experience and engagement.
A Great Player Response
Commenting on their partnership, ORYX Gaming Managing Director Matevz Mazij said that since adding Pragmatic Play’s multi-product offering, they have seen a great response from their partner operators and that “it is evident that their portfolio of games and promotional tools are a real hit with players.”
Mr. Mazij went on that they are particularly excited about this partnership as it enhances significantly their offering on ORYX Hub.
Pragmatic Play Chief Commercial Officer Melissa Summerfield added that they are thrilled that their casino titles and promotional tools have been so well-received by ORYX’s partners and their players.
Ms. Summerfield pointed out that ORYX’s partners include top-tier operators in global regulated markets “so this partnership was an obvious choice for us as we continue to expand our business.”
During the ICE London exhibition show which took place earlier this month, Pragmatic Play introduced its first Virtual Sports titles as it looks to venture into this lucrative vertical. The first titles of the new range include Horse Racing, Penalty Shooting, and Fantastic League.
The company also unveiled recently three new roulette table that further expanded its Live Casino offering. The new tables – Roulette Russia, Roulette Germany, and Roulette Italy – and, as their names suggest, are language-dedicated to serve the specific needs of three major markets.
ICE London delegates were also able get a first look at Pragmatic Play’s new Asian Live Casino studio.