Category Archive : Casino

Rivalo Marks Colombian Online Casino Expansion with MGA Games Deal

Sports betting operator Rivalo has penned a content supply deal with Spanish iGaming provider MGA Games to spearhead its entry into Colombia’s online casino market.

Under its recently inked partnership, Rivalo, which has already been authorized to provide online sports betting services to Colombian customers, will now be offering casino games as well.

The gambling operator has gained access to MGA Games’ entire portfolio of games to offer these to its Colombian players. Headquartered in Spain, MGA Games says that it has already secured “a long-lasting operating presence” in the Latin American region, which has become an extremely attractive destination for major industry operators and content suppliers in recent years.

Rivalo’s customers in Colombia can now play MGA Games titles such as slot hits Lucky Dragon and Wild Africa as well as video bingo games such as Circus Bingo, Magician, Mariachis, Zeus, and Sea, among others.

Rivalo is a German sports betting brand that was established more than 10 years ago and has been making waves in the global online gambling field for the past of decade. The operator entered the Colombian online sports betting market in 2018.

As part of the regulation of the Colombian online gambling market, the local regulator, Coljuegos, issued the first license for the provision of services in a regulated environment in 2016. The agency has granted more than 15 licenses to interested companies since then, and Rivalo is one of the holders of such licenses.

Aside from Colombia, Rivalo has also cemented its presence in multiple other LatAm jurisdictions, including Mexico, Argentina, Chile, Peru, and Brazil.

A Significant Milestone

Commenting on their entry into Colombia’s online casino space, Álvaro José Mosquera, country manager for the bookmaker for Colombia, said that the start of their casino offering in the local market marks an important milestone in “the development and positioning of the Rivalo brand as a premium betting house in Colombia.”

The official went on that they are well aware players want the best and that is why their growth strategy in Colombia involved launching their casino offering only after “achieving important adoption and penetration goals from our sports betting operation.”

Mr. Mosquera also noted that the roll out of casino games in Colombia would go hand in hand with an integral communication strategy, which soon all Colombian players will be able to see.

MGA Games CEO José Antonio Giacomelli commented that the Colombian market was an important target for them since its regulation in 2016 and that when it comes to localized online casino content for global gambling operators, they are now regarded in Colombia “as a major specialized company.”

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Of their partnership with Rivalo, Mr. Giacomelli said that the fact that the betting operator picked their offering to set foot in the Colombian casino games industry is a complete honor and that they anticipate a “very promising collaboration” that will bring them “one step further in our company strategy.”

Source: Rivalo targets Colombian igaming via MGA Games deal

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Wanabet.es Opts for SBTech’s Sportsbook in Domestic Spanish Market

Wanabet.es, a Spain-facing online gambling brand part of the R. Franco group, has picked SBTech as its new sports betting technology partner as it looks to improve its performance in the Spanish market and increase revenue from the lucrative wagering vertical.

Under a long-term deal between Wanabet and SBTech, the operator has migrated from its previous sports betting provider to SBTech’s market-ready sportsbook.

The partnership between Wanabet and SBTech marks the second time a Spanish gambling operator has opted to migrate from its betting technology provider and pick SBTech as its wagering partner.

The move enables Wanabet to deliver personalized sports betting experience to its Spanish customers and thus attempt to fulfill its market potential in the growing Spanish online gambling market.

By opting for SBTech’s sports betting platform, Wanabet will gain more control over risk management and maximize the revenue potential of its brand.

Aside from its newly formed Spanish partnerhip with Wanabet, SBTech has also been working with Luckia and Bethard in Spain.

The sports betting technology provider’s deal with Wanabet further demonstrates SBTech’s commitment to securing growth through B2B partnerships with premium operators across Europe. Last year, the company teamed up with Finland’s gambling monopoly, Veikkaus, to support the ongoing revamp of its digital gambling platform.

Similarly to Wanabet, Veikkaus has picked SBTech as its preferred sports betting partner.

Testament to Commercial and Product Teams’ Strength

Commenting on the addition of Wanabet to their list of clients, SBTech Chief Development Officer Andrew Cochrane said that the migration of “yet another visionary brand” to their sports betting platform comes as testament to not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process.”

The Wanabet migration was the first one SBTech has completed this year, and Mr. Cochrane said that it was the first of many to occur in 2020.

The official went on that while the migration process can oftentimes be daunting for operators, their experience has created “the perfect foundation for R. Franco to seamlessly migrate to SBTech.”

R. Franco Digital and Operations Director Javier Sacristán Franco said that with Spain’s online gambling market rapidly evolving and growing, they had to take their offering to the next level in order to be able to continue to build on their success.

Mr. Franco went on that at R. Franco they firmly believe SBTech;s sportsbook platform will enable them to achieve the desired growth and success and “futureproof the business for many years to come.”

SBTech is one of the best known and widely preferred sports betting technology providers. However, the company’s offering is not limited to its sportsbook platform and also includes the Chameleon360 iGaming platform, managed services, retail sportsbook technology, and omni-channel solutions that provide their network of operator partners and their players with constant access to sports and casino products across all channels.

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William Hill Teams Up CBS Sports in Latest US Media/Betting Firm Tie-up

After several weeks of speculations, William Hill’s US division finally confirmed this Monday its media partnership with CBS Sports.

Under the terms of the strategic agreement between the legacy British bookmaker and the major broadcaster, William Hill is set to become the Official Sports Book and Wagering Data provider across all CBS Sports platforms.

The newly formed partnership aims to “reimagine fan engagement through a unique integration of sports betting, media, products, and technology.”

What Does the Deal Include?

The official start of CBS Sports’ collaboration with William Hill will take place this March when initial integrations will be carried out. A full rollout is planned to happen ahead of the fantasy football season.

The deal includes all of CBS Sports’ platforms, including its digital operation. The broadcaster will benefit from its partner’s odds, experts, and over 140 sports books around the US to boost its current digital offering and deliver deeper information and programming that is produced from William Hill-branded sports betting facilities around the country.

The partnership also enables CBS Sports to use William Hill data, odds, and markets across television programming.

As for the bookmaker, it will be able to advertise its offering across all CBS Sports digital platforms, including CBS Sports Fantasy, one of the world’s largest fantasy sports platforms, and thus bolster customer acquisition.

CBS Sports Digital’s offerings also include:

  • SportsLine – a subscription platform for game picks and predictions
  • CBSSports.com
  • CBS Sports HQ – 24/7 streaming network
  • CBS Sports apps
  • 247Sports

It should be noted that CBS Sports Digital is the second-largest sports media property in the US with more than 80 million users every month across its websites and apps as well as tens of millions of social media followers.

CBS Sports was the latest media company to secure a toehold in the growing US sports betting market. Last year, FOX Sports clinched a partnership with The Stars Group and Yahoo Sports teamed up with the sports betting joint venture between MGM Resorts International and GVC Holdings.

A Momentous Partnership

Commenting on teaming up with William Hill, CBS Sports Digital General Manager Jeffrey Gertula said that they are “thrilled to launch this momentous partnership and that it will enable them to “deepen our investment and further extend our leadership in delivering multiplatform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading US business.”

William Hill US CEO Joe Asher said that they are excited to partner CBS Sports as this partnership provides them with access to assets that include mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”

William Hill has been operating sports betting facilities across Nevada for years. The company has grown its estate in the Silver State to more than a hundred sports books and owns more facilities than any other locally licensed sports betting operator.

The annulment of a long-standing federal ban on sports betting in May 2018 and William Hill’s partnership with casino operator Eldorado Resorts enabled the British bookmaker to expand its presence across more states where the practice has become legal over the past two years.

The legalization of sports betting in the US is believed to be the key to William Hill’s improvement as regulatory pressure in its domestic market and growing competition have for years eaten into the company’s profits.

Source: CBS Sports, William Hill Sports Book announce official partnership

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