Online casino and sports betting group Soft2Bet today announced the launch of its newest B2B product, FEZbet.
The new solution offers access to casino, live casino, sports, and virtual sports modules and arrives with innovative gamification capabilities.
FEZbet includes more than 3,000 online casino games from over 35 of the world’s leading content providers as well as a variety of sports betting opportunities, bonuses, and diverse tournaments for better retention.
Soft2Bet’s new B2B product is available in ten languages and offers multi-lingual 24/7 customer support. In addition, FEZbet comes with a plethora of localized payment options.
FEZbet joins Soft2Bet’s rich portfolio of both B2B and B2C products. The company currently manages 17 online casino and sports betting brands, with Nomini, YoYo, Rabona, Campobet, and Wazamba being just a handful of these.
The online gambling group currently holds licenses from the Swedish Gambling Authority, the Malta Gaming Authority, and the Government of Curacao. It is looking to obtain further licenses within the European Union and expects such licenses to follow soon.
Outside Europe, Soft2Bet recently announced that it has entered the Indian online gambling market with four of its brands. The company’s Wazamba, Nomini, Cambobet, and Rabona brands are now live and available to Indian gambling customers. Soft2Bet revealed plans to launch the rest of its brands in India.
A Cutting-Edge New Product
Commenting on the launch of their newest B2B solution, Soft2Bet CEO Boris Chaikin said that they are delighted to announce the launch of FEZbet and that it is a “cutting-edge new product which covers an exciting range of gambling opportunities.”
Mr. Chaikin went on to say that delivering the best possible products to their B2B clients is paramount at the gambling company and that the launch of FEZbet “is a great showcase for our platform functionality.”
According to Soft2Bet’s CEO, their new product will satisfy the needs of “the modern iGaming market” and that with its “innovative gamification features, bright and modern design, and user-friendly interface”, they expect it to prove a huge success for Soft2Bet.
Soft2Bet was founded in 2016. The company runs offices in Bulgaria, Cyprus, and Malta. Over the past four years, it has grown into an international online gambling organization employing more than 250 people.
As mentioned above, the company boasts a portfolio of 17 B2C brands, with the Rabona sportsbook being its latest one. Each of its operations bears its own characteristic features, but gamification is a key element and driver of growth across its brands.
News about the launch of FEZbet emerge a few days after Soft2Bet announced that it has added the MiFinity eWallet across its online casino, sportsbook brands.