Online gaming studio Northern Lights has picked Yggdrasil’s GATI (Game Adaption Tools & Interface) standardization technology as its go-to market interface to deliver on its global growth business strategy.
Northern Lights is part of Yggdrasil’s YG Masters partner program.
GATI is one of the latest innovations introduced by Yggdrasil. The technology is language agnostic and standardized and enables online casino game development studios to quickly and securely build and distribute content across Yggdrasil’s ever-growing global distribution network.
Partners of the iGaming software provider that choose to integrate to GATI, Northern Lights included, can cross-sell their games to any global Yggdrasil Franchisee.
Yggdrasil’s unique new model enables partnering studios to swiftly scale distribution and pursue greater revenue opportunities. At the same time, they are presented with new and innovative ways of working and collaborating with fellow iGaming studios.
Yggdrasil’s GATI technology was introduced within the company’s new Yggdrasil Publishing division, which commenced operations early this year. The online gaming provider’s Publishing arm provides three core value propositions – YG Franchise for platform IP licensing, YG Masters for game development and distribution, and YG Game IP for game IP licensing.
Experienced iGaming industry executive Björn Krantz, an ex-COO at NetEnt, is leading Yggdrasil’s Publishing business. Mr. Krantz said earlier that Yggdrasil Publishing is a “ground-breaking global licensing business that significantly changes [their] and the industry’s approach to content creation, publishing, and distribution.”
Complete Control of Development Process
As an YG Masters partner, Northern Lights is offered access to GATI and is able to use its “preconfigured, regulation-ready, standardized content development toolkit.” The studio, just as all other YG Masters partners, is thus able to develop and distribute online casino games to operators and players located anywhere in the world.
As explained by Yggdrasil itself, its GATI technology serves as the “enabler” of its Decentralized Aggregation Network and this allows any Yggdrasil Franchisee, no matter where around the globe, to collaborate using GATI and to share its game roadmap with counterparts.
Commenting on their choice to develop games on the GATI platform, Northern Lights CEO Andrew Goodale said that they are very excited and that the technology and its “unique collaborative business model” would enable them to take their business to another level.
Mr. Goodale went on to say that GATI would give them complete control of the entire development process and how they design their games “without having to make any compromises.”
Yggdrasil Head of Partner Strategy and Sourcing Stuart McCarthy commented that their GATI technology is a “complete game changer” for their partners as it offers them complete control over the “rapid development and fully scalable deployment of their games onto our systems and standardized technology, that are fully compliant and packaged ready for distribution to our rapidly expanding operator and Franchise networks.”
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